What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your campaigns? What if your 2021 resolution was to stop wasting your budget on Google Ads and start improving the profitability…
Category: Google
Google Ads API v10.1 is now available
v10.1 brings support for discover campaigns, campaign groups, local service campaigns and more. Google has released version 10.1 of the Google Ads API, the previous version 10.0 was released just under three months ago. Google Ads version 10.1 brings support for discover…
Google Ads and SMBs: How to drive results on a low budget
A low ad budget doesn’t have to mean minimal results. SMBs with spend under $5,000 can use these tips to improve their conversions. Whether you’re a small business owner or an agency that works with SMBs, you’ve likely encountered issues…
Google Search dark theme mode expands but search ads are hard to distinguish
Light mode shows a black ad label on a white background but on dark mode, it shows a gray ad label on a black background. Google has been expanding its roll out and test of dark mode or dark theme…
Google Analytics confirms another reporting delay today
After numerous issues with Google Analytics, Google has confirmed another issue with reporting. Google Analytics reporting is now delayed for a “majority of users,” Google confirmed just now. Google said this impacts event data for Google Analytics 4 (GA4) and…
New Google Research: Can The Long Tail Be Covered Without Broad Match?
Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest. Google talks all the time about the necessity of broad match. As a representative…
Google Maps blocked 100 million abusive business profile edits in 2021
Less than 1% of the content viewed on Google Maps was fraudulent or abusive, Google said. Google has shared how it keeps information on its Google Maps platform “reliable,” saying that less than one-percent of the content seen in Google Maps is…
Google claims it reduced irrelevant search results by over 50% in seven years
Also, Google said they saw an 60% increase in natural language queries by searchers. Google Search has reduced the irrelevant results shown in Google Search by over 50% in the last seven years, the search company announced. With that, Google also…
Master Google Ads conversion from clicks, to calls, to revenue
In this webinar, learn how to drive more valuable conversions online and over the phone. Have your Google Ads results plateaued in 2022? If your conversion rates need a boost or you’re struggling to reduce CPA while increasing revenue, you’re…
Shoppers may soon be able to message merchants via Google Shopping
Google is running a messaging pilot program that would enable customers to send messages to your customer service email. Google is testing a new messaging feature that would allow customers to send messages to the customer service email address provided…