Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition. The one thing that’s remained constant in AdWords over the…
Quality Score is a way that Google Ads quantifies ad relevancy and effectiveness. As advertisers, we don’t control it—but we can create strategies to improve it. Within Google Ads, every keyword is subject to Google’s Quality Score metric, which impacts…
There are some edge cases left with the indexing bug but those should be resolved within a couple of weeks. Google has posted another update regarding the indexing issues with mobile-indexing and canonicalization. As of last Wednesday, October 14, 2020, the final indexing…
The new feed offers more opportunities for local business exposure. Google is further developing the “social features” of Google Maps with the rollout of a new “community feed” under the Explore tab of Google Maps. This is happening globally for both Android…
Not only can you get fresher data via the API, you can also manage your domain properties and more. Google announced updates to the Google Search Console API, after informing us the company was upgrading the API’s infrastructure a few months ago, now those…
The lawsuit, filed by 10 state attorneys general, claims that Google made a deal with Facebook to curtail header bidding so that it could continue to dominate the online ad space. Ten state attorneys general filed a lawsuit against Google…
We expected this to roll out in 2020 but that seems unlikely now. Google’s Danny Sullivan has confirmed with us that Google has not yet rolled out passage indexing. Initially we expected, based on the original announcement, that Google would roll…
Are you ready for Mobilegeddon? Google is releasing the mobile friendly update on April 21st. Here is what you need to know. The Google Mobile Friendly Update launches tomorrow, a day that many including ourselves here at Search Engine Land are calling “Mobilegeddon.” We…
After the SEO backlash around Google announcing it would deprecate the tool, Google decided to migrate it instead. In July, Google announced it would deprecate the Structured Data testing tool after it released the Rich Results Test tool out of beta. The SEO community was…
Time to break out your tin foil hat? Columnist Clay Cazier finds the elements of truth in the ideas SEO pros talk about in their most paranoid moments. Part of every professional SEO’s job is to read between the lines…
