Customer Relationship Management, or CRM, often gets small business owners eyes rolling. Saleforce recently created a simple, yet effective, video answer to that question targeted toward small businesses. What is CRM? Salesforce explains to small business why CRM is important…
Category: Finanace
How to align your content strategy with your sales funnel
Nine times out of ten, a person will journey down a sales funnel prior to becoming a customer. Whereas in the past you could count on single-touchpoint, bottom-of-the-funnel marketing strategies, it’s now increasingly necessary to push consumers down the buying…
Best Christmas Sales Ever for Amazon and Its Own Devices Lead the Way
Amazon had a record Christmas and its own Alexa devices, Echo Dot, Fire TV Stick, Fire tablet and Amazon Echo, lead the way. Sales were up over last year’s holiday season an amazing 9 times. “Echo and Echo Dot were…
Search Engine Marketing Helps Drive Back-to-School Sales
Summer may just be starting, but advertisers that want to do well this back-to-school shopping season need to plan now to make the most of this really impressive annual consumer shopping event. In fact, at an estimated $72.5 billion in…
Major Study Reveals What Kind of Video Content Drives eCommerce Sales
As the eCommerce industry has matured in sales and reach, it has realized it still has obstacles….namely engaging and persuading real people. To take this on, successful brands have embraced digital content to add a pop to their product presentation.…
The 2018 guide to B2B Sales, Part 1: Demand gen and demand capture
If you’ve ever made the switch from B2C or ecommerce to B2B marketing, you know there’s a world of difference. B2B offerings are generally much more expensive, with a very long lead-to-close time, and marketing needs to be addressed in…
New Facebook Collection Ads Dramatically Boost Sales for Advertisers
Facebook’s Collection Ads have helped millions of companies boost their sales and drive discovery. The social media giant initially opted to go with image ads. But with video ads proving to be better at conversions, Facebook Collection Ads were soon…
Salesforce Wants to Buy MuleSoft, $6.5 Billion Offered for Acquisition
In today’s ultra-competitive business environment where customer satisfaction is key to success, every company needs to have a proper Customer Relationship Management (CRM) strategy in place to stay ahead of the competition. This explains why the services of CRM-focused…
Salesforce is Working on a Blockchain Product, Could Be Released at Dreamforce 2018
Cloud computing company Salesforce is reportedly working on a blockchain product. If all goes well, the San Francisco-based company might even announce the newest addition to its services during Dreamforce, Salesforce’s yearly customer conference. The alleged blockchain product was revealed…
Microsoft Ventures Into Checkout-Free Retail, Takes on Amazon
Microsoft is reportedly taking on Amazon, as the company ventures into retail territory. The company is said to be looking into checkout-free shopping, an innovation that Amazon has pioneered. Reuters reported that at least six people have talked to them about…