Category: Finanace

Google has at times been at odds with news publishers over the years, but is now trying to smooth things over to the tune of $1 billion. Google has long been accused of using its search dominance to strong-arm news…

Microsoft on Monday announced plans to acquire ZeniMax Media, the parent company of Bethesda Softworks, one of the largest, privately-held game developers and publishers in the world. The ZeniMax library includes game franchises such as The Elder Scrolls, Fallout, Doom, and…

It’s no secret that personalized marketing can solidify brand loyalty, improve customer experience, and boost profit margins. In fact, one recent study showed that persuasive personalization can have a positive impact on revenue by as much as 15 percent. However, personalization…

Salesforce co-CEO Marc Benioff says that every company is becoming a B2B2C company. “Every B2B company and B2C company is becoming a B2B2C company,” says Benioff. “What company does not have to directly connect with the consumer? You could be…

In a move that has surprised many, Salesforce co-CEO Keith Block has resigned. Many insiders viewed Block as a potential successor to company co-founder Marc Benioff, who will continue as Chair and CEO. Despite resigning, Block will remain with the…

Yesware Founder Matthew Bellows says that it’s important that the relationship between the salesperson and the prospect is authentic, genuine, and honest. That’s why Bellows advocates a sales prospecting concept he calls ‘Authentic at Scale’ which uses Yesware technology to…

For brands selling on Amazon, it’s a no-brainer, but Merkle’s Danielle Waller suggests plenty of opportunities in other verticals. When you think about Amazon marketing and advertising, naturally the retail sector comes to mind. But Danielle Waller, Amazon capability lead…

Google has now been fined a cumulative total of roughly $9.3 billion and there’s one more potential case lurking. Google faces its third significant antitrust fine in the EU. This time the company was penalized 1.49 billion euros ($1.69 billion) for…

As the battle for corporate messaging clients heats up, investors and traders are beginning to choose whom they believe will be the winner. Slack helped revolutionize the corporate messaging market and is still considered the market leader, in terms of…

Tapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here’s how. I firmly believe most companies are leaving big money on the table by not fully utilizing Remarketing Lists and Similar Audiences. I…