New capabilities from Integral Ad Science and DoubleVerify will help ensure ads on Shorts run near suitable content. Dive Brief: YouTube has expanded its partnerships with third-party measurement platforms Integral Ad Science (IAS) and DoubleVerify to help ensure brand safety for advertising campaigns on its Shorts…
Dive Brief: Amazon-owned streaming platform Twitch is celebrating the fourth consecutive iteration of its end-of-year Twitch Recap with a new side-scroller game, per information shared with Marketing Dive. Twitch Recap launches today (Dec. 11). The Twitch Recap Game, accessible through a microsite,…
It’s common for multiple medical practitioners to work at a single location, so columnist Will Scott advises how to set up Google My Business so each practitioner is his or her own “brand.” Businesses filled with multiple front-facing professionals and…
Is your business moving to a new location? If so, check out columnist Joy Hawkins’ guide to ensuring a smooth transition in Google. In the Local SEO world, we cringe every time a business owner tells us they want to…
YouTube’s decision to present users with a blank home feed if their watch history is off has completely ruined the experience. YouTube announced it would stop showing recommended videos in users’ home feeds if their watch history was disabled, but few users…
Lawmakers want answers regarding “backscratching arrangements” between Silicon Valley Bank and tech execs. Silicon Valley Bank collapsed, sending shockwaves throughout the tech industry. SVB was the nation’s 16th-largest bank and the second-largest to collapse. Employees quickly blamed “stupid” decisions made by bank…
Gamers may enjoy a ready supply of Nvidia GPUs, but that may soon change as the AI market heats up. During the pandemic and crypto heyday, Nvidia’s GPUs were in short supply. The sudden uptick in demand for personal computers…
Google and Renault are working on a software platform for future vehicles that is based on Google’s platforms. The two companies are building on their four-year-old relationship and are looking to redefine automotive software by utilizing the power of Google…
Hawkins talks to Search Engine Land editor Barry Schwartz about breaking out on her own, buying Local Search Forum and a recent discovery she made around Google’s review gating policy. Search Engine Land editor Barry Schwartz caught up with local…
True professionals are never off duty, even on Facebook. For most marketers, media spend is precious and not to be wasted, especially when playing the high-stakes, long game of B2B sales. B2B marketers need to ensure their message hits the…
