The next stage of virtual influencers could make it increasingly difficult to differentiate real from fake. “Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson of Social Media Today. While the current…
The effort marks an expansion of the marketer’s long-running Gillette Gaming Alliance and includes a tie-up with The Esports Awards. Dive Brief: Gillette has launched a new global campaign, “Hit Reset with Gillette,” encouraging gamers to use its personal care…
The Unilever brand detailing its big game plans anticipates a deluge of Super Bowl-related campaign news in the weeks ahead. Hellmann’s will return to the Super Bowl for the fourth consecutive year with another spot centered on its program combating…
Inspired by data that found a decrease in emotional connection, the Diageo vodka brand wants to spark feelings of togetherness. Dive Brief: Diageo vodka brand Smirnoff recently provided details on a global campaign in more than 20 countries that is already in…
New capabilities from Integral Ad Science and DoubleVerify will help ensure ads on Shorts run near suitable content. Dive Brief: YouTube has expanded its partnerships with third-party measurement platforms Integral Ad Science (IAS) and DoubleVerify to help ensure brand safety for advertising campaigns on its Shorts…
Dive Brief: Amazon-owned streaming platform Twitch is celebrating the fourth consecutive iteration of its end-of-year Twitch Recap with a new side-scroller game, per information shared with Marketing Dive. Twitch Recap launches today (Dec. 11). The Twitch Recap Game, accessible through a microsite,…
It’s common for multiple medical practitioners to work at a single location, so columnist Will Scott advises how to set up Google My Business so each practitioner is his or her own “brand.” Businesses filled with multiple front-facing professionals and…
Is your business moving to a new location? If so, check out columnist Joy Hawkins’ guide to ensuring a smooth transition in Google. In the Local SEO world, we cringe every time a business owner tells us they want to…
YouTube’s decision to present users with a blank home feed if their watch history is off has completely ruined the experience. YouTube announced it would stop showing recommended videos in users’ home feeds if their watch history was disabled, but few users…
Lawmakers want answers regarding “backscratching arrangements” between Silicon Valley Bank and tech execs. Silicon Valley Bank collapsed, sending shockwaves throughout the tech industry. SVB was the nation’s 16th-largest bank and the second-largest to collapse. Employees quickly blamed “stupid” decisions made by bank…
