Guidehouse, a leading global provider of consulting, digital, and managed services to commercial and public sector clients, has played a key role in facilitating the launch of the first-of-its-kind multiparty securitization of the unguaranteed portion of Small Business Administration (SBA)…
Category: Business
CVS goes self-service with ads, joining other retail media networks
CVS Media Exchange (CMX) announced yesterday the beta launch of a new self-service offering in collaboration with The Trade Desk. The offering includes enhanced audience targeting, transparent ad pricing, the ability to activate media through its data service provider, and improved performance insights.…
Discover a New Way to Go Camping with ETaker
– “Overlanders, car campers, van lifers and RV lovers all dreamed about converting to fully electric systems and stopping the use of propane. However, the cost and complexity of setting up conventional electric systems remain out of reach for most enthusiasts,…
5 key stats on how mobile apps boost physical, digital sales
Two-thirds of US smartphone users will use shopping/retail apps by 2025, according to our forecast. As the competition for consumer dollars heats up, mobile apps can help retailers reach a more engaged audience and enable a more omnichannel shopping experience. Here are…
Consumers’ purchasing behaviors are increasingly dictated by price
The trend: Consumer spending is holding up, although shoppers’ search for value is becoming more evident. Total retail sales—excluding autos and gas—were up by 1.82% year over year (YoY) in the first four months of 2024, according to the CNBC/NRF Retail Monitor.…
4 ways your first-party data strategy can put consumers first
1. Start small and intentionally “Everyone has almost too much data, and they don’t know what to do with it. And because it can be very overwhelming to try to wrangle all that data at once, start small and build…
Advertising, Media, and Marketing
We analyze how consumers are spending their time and money, how marketers and advertisers are most effectively reaching consumers, and which channels have the most growth potential – both now and in the coming years. Our Advertising, Media, and Marketing…
Virtuous Continues Strong Growth and Momentum in Q1 2024
Virtuous, the leading Responsive Fundraising platform for nonprofit organizations, announced today record-breaking results from Q1 2024. The Phoenix-based company continues to expand its presence with nonprofits, now serving over 2000 customers worldwide and has achieved 525% growth over the past three years.…
AccuWeather’s® Newest WeatherShow Enhancer™ Turbocharges Weather Presentations With More Motion, Greater Interactivity, Faster Severe Weather Information, and Superior Hyperlocal Weather Data
AccuWeather® is unveiling powerful new updates to its popular interactive touchscreen system, the WeatherShow Enhancer,™ at the NAB. New capabilities offer more motion, greater interactivity, faster severe weather information, and superior real-time hyperlocal weather data in an exclusive partnership with Ambient…
Mike Tyson and Ric Flair to Unveil Cannabis Business Secrets and Hot Stories at Top Conference in Florida, April 16-17
The Benzinga Cannabis Capital Conference is thrilled to announce an extraordinary session on international expansion and brand licensing featuring legendary sports icons and cannabis entrepreneurs Mike Tyson and Ric Flair. The event, set to take place on April 16-17 at The Diplomat Beach Resort in Hollywood, Florida, will shine a spotlight…