A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search. NEW YORK – Amazon has become the third largest digital ad seller behind only Facebook and Google. And more than 30…
Category: Business
Advertisers shifting budget from search to Amazon
A recent survey of advertisers suggests that many are spending more on Amazon at the expense of traditional search. NEW YORK – Amazon has become the third largest digital ad seller behind only Facebook and Google. And more than 30…
Expert management of Bing Shopping Ads just got easier
Look to Google Shopping Ads best practices for ways to maximize sales with Bing Ads. History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others eventually caught up.…
Developing a schema strategy for local business: An interview with Schema App’s Martha van Berkel
Semantic markup offers the most clear-cut opportunity to tell search engines about your small business website. Discover the benefits and learn how you can get started. Jamie Pitman: Martha, thanks for taking the time to speak to me. I’ve been…
Turo is the Airbnb of Cars and Rental Companies Hate Them
Turo, the Airbnb of cars, allows private car owners to rent out their vehicles either online or via a mobile app. Turo CEO Andre Haddad” says that business is booming and that people renting their cars for short durations are making as…
How SnackNation’s Predictive Analytic Engine Fuels Their Success
Recently, SnackNation secured $12 million in Series B funding and is on a roll with their digitally integrated healthy snack delivery business. SnackNation may be focusing on snack delivery now but it’s really building a consumer insights and consumer products…
What You Can Lose If You Are Not Aware Of Web Push Notification?
Web Push Notifications are the popup that appears on the screen of the user whenever they access any browser on their system. It is a marketing technique that is used to make the customers engage with your website. This process…
Are You Still Underestimating How the Internet Can Change Your Life?
Successful internet entrepreneur Gary Vaynerchuk recently spoke about how so many people continue to underestimate the amazing power of the internet to change their lives. Don’t miss the part about Facebook and Instagram about half way down below. Hint… this…
Denny’s Says That Google Ads Are Bringing Customers to the Table
The Google Ads Team recently provided an interesting profile on how Denny’s focused their marketing on digital in order to reach people as they were making decisions on where to eat. In 2018 Denny’s decided to move away from traditional print…
Microsoft on Track to Reach $1 Trillion Market Cap in a Year, Says Morgan Stanley Report
Investors have been anticipating the close race to the $1 trillion market cap between Apple and Amazon, but analysts at Morgan Stanley are also counting on Microsoft to hit the mark within a year. The investment bank hiked its stock…