Category: Bing

Version 11.9 is now available. The latest version of Bing Ads Editor is out. Version 11.9 offers support for Enhanced CPC bidding and the ability to export standard text ads to a spreadsheet formatted for enhanced text ads. If you’re not importing…

The latest version of Bing Ads Editor features several new usability improvements. Bing Ads rolled out some handy updates to Bing Ads Editor (BAE) last week. Here’s a quick rundown for the next time you log in. The most requested…

As in AdWords, labels can be applied at various levels of campaigns to aid management and analysis. Bing Ads is currently rolling out customizable, color-coded labels globally over the next few weeks. As in AdWords, labels can be applied at the campaign,…

Bing Ads can now automatically manage keyword bids in an effort to generate the most clicks possible within a given budget. Bing Ads has announced the rollout of an automated bid strategy aimed at maximizing the number of clicks advertisers can receive…

Offering a high-level, customizable view of advertiser accounts A new Overview tab is rolling out in Bing Ads accounts. Not to be confused with the Home page in the top navigation of the Bing Ads UI, the new Overview tab will be…

Bing and Yahoo saw search ad spend jump 32 percent over prior year in Q4 among Merkle’s client base. Google spend growth slowed slightly from Q3. Overall, in Q4 2017, search ad click volume growth slowed by 9 percent as…

New feature allows advertisers to organize DSAs in a personalized way. Bing Ads has announced the ability to use Labels in Editor for Dynamic Search Ads, following the recent rollout of DSAs in October. Labels allow advertisers to organize information in a way…

Now out of pilot with over 170 audiences determined to be in buy mode. Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. In-market audiences are groups of users…

Bing unlocks new intelligent visual search features within the Bing app for iOS and Android. Bing has announced that you can now use Bing’s visual search features with your cameras and the photos on your device. If you are walking around, let’s say on…

SMXpert and Microsoft Senior Program Manager Frederic Dubut answers questions on how Bing handles redirects, crawl budgets and more. The Ask an SMXpert series continues the question-and-answer (Q&A) segment held during sessions at SMX Advanced 2018 in Seattle. Today’s Q&A…