New deal terms allow either Bing or Yahoo to terminate with four-months notice. Last week Yahoo and Microsoft announced some important new terms for their Search Alliance agreement. The renegotiated deal now allows Yahoo to serve its own ads on the PC…
Is it worth the time, effort and money to advertise with Bing Ads? Columnist Pauline Jakober thinks so. Read on to find out why. One question that never seems to get old is whether or not paid search advertisers should be on…
New version also includes at-a-glance Popular Now content on Apple Watch and easier access to Privacy Search Mode. Bing has released a new version of its iOS App, which has a number of updates. With the refresh, the Bing News feature…
Content is aimed at helping customers both sell and manage Bing Ads more effectively. Bing Ads announced it is launching an educational resource for premium customers — agencies, channel partners and tool providers — called Bing Ads Academy. Bing Ads Academy content is designed…
Bing deploys multiple updates per day in an effort to constantly improve the search results and features. Dr. Jan Pedersen, Chief Scientist, Bing and Information Platform R&D, wrote this morning on the Bing blog that Bing is continuously updating their search engine…
The new ad extension is in beta in the US. Want to promote your social channels in your search ads? Bing Ads is testing Social Extensions to help businesses do just that. “Businesses today spend a lot of time and resources to…
Easily add keywords and ads to new ad groups from the web interface. Bing Ads has rolled out a handy update, bringing the ability to copy and paste keywords and ads within the web interface. You’ll now be able to add keywords…
Local listings display accurate holiday hours in real time. Prior to the Thanksgiving holiday, Bing announced it was helping business owners display the correct hours of operation via their local search listing on Bing. From the Bing Search Blog: “Bing local is…
In addition to offering holiday effects to customize the homepage, and winter-themed games, Bing will also highlight six nonprofit organizations. Bing has kicked off its holiday celebrations, adding 31 holiday-themed surprises to its homepage. Each day in December is marked with…
Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns. With the exciting news that Bing has reached 20 percent market share in…
