3D ads and a host of ad extensions are among the features Microsoft Advertising is testing. A look at video, dynamic product and dynamic data extensions in Microsoft Advertising shared at Microsoft Advertising Partner Summit Tuesday. The ads engineering team…
The new Competition tab is now rolled out globally. Bing Ads Competition tab is now live globally in the web interface. Bing Ads has rolled out its new Competition tab in the web interface globally as of this week. First introduced in September, it…
The first SEO-related keynote at SMX East this week came from the Bing team and was entitled, “The Quest for Intelligent Search.” Featuring Christi Olson and Frederic Dubut, the presentation contained many insights into the core areas that search engines are investing…
The enhancements focus on reliability, speed and parity. Bing Ads has made a few updates to the way Google Ads imports work in Bing Ads Editor. Parity with web imports. The import and scheduling options in Bing Ads Editor (BAE) are now in…
Do you have new or updated content you want Bing to discover faster? Start using the new Bing URL Submission tool. Bing announced a new URL submission tool at SMX West 2019. Last week at SMX West, Bing announced it is…
Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year. Major changes in SEM made waves throughout 2018…
In the field of business intelligence, and specifically, the BI extracted from search performance, averages are ubiquitous. Cost-per-click, cost-per-acquisition, and average position are metrics that should immediately come to mind, but others such as average order value lay in the…
Manage in-market audience associations in bulk. Bing Ads advertisers can now manage in-market audiences in Bing Ads Editor. In-market audiences, currently available only in the US, are comprised of people deemed to be in the process of making a purchase…
Advertisers can see and adjust location target settings in bulk and get deeper reporting from the Dimensions tab. Bing Ads is rolling out a couple of updates to the UI that make it easier to analyze and optimize campaigns. First,…
This decision may help Bing reduce spam shown in the search results and focus on more trustworthy content. Bing announced it is shutting down its anonymous submit URL tool, where anyone can submit any URL on the web for submission into the…
