Content is aimed at helping customers both sell and manage Bing Ads more effectively. Bing Ads announced it is launching an educational resource for premium customers — agencies, channel partners and tool providers — called Bing Ads Academy. Bing Ads Academy content…
Category: Bing
Bing rebrands as Microsoft Bing, expands Give with Bing
The rebrand includes new logos, and Give with Bing is now available in seven markets. Microsoft has rebranded Bing, the company announced Monday, to incorporate the parent name. The now-dubbed “Microsoft Bing” also has a new logo. The company also…
Bing Ads rolls out multiuser access with single sign-on
Multiple account management continues to become easier and more streamlined. Shortly after launching the Multi-Linking feature this past fall to help users managing multiple accounts, Bing Ads is now offering an additional way to manage multiple accounts easily. Multi-User Access…
Bing’s New “Menu Favorites” Feature Recommends Dishes Based On User Reviews
Local restaurant listings within the Bing app now include a “Menu favorites” section with top-rated menu items. In an attempt to help users avoid restaurant order envy, Bing has rolled out a new “Menu favorites” feature on its mobile app.…
Bing Launches Linked Pages, Promises Better People Search Results
Microsoft Bing announced a new feature named Linked Pages. The purpose is to make the search results for you and your friends more personalized as well as richer. If I am friends with you and you do a search in…
Bing Ads brand CPC taking the elevator — up
Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases. Just a few weeks ago, I wrote about the bizarre Q4 rise of brand text ad cost per click (CPC)…
Bing News launches PubHub, a portal for news publishers to submit their sites
Bing News has launched their Bing News PubHub, a place to submit your site to Bing News for inclusion. Bing announced a new portal named Bing News PubHub at pubhub.bing.com. At the Bing News PubHub, publishers can submit their news sites to Bing…
Bing Ads shares Valentine’s Day CPC & CTR trends, including surprising mobile stats
Mobile plays a significant role, accounting for nearly half of all Valentine’s Day-related searches on Bing. Valentine’s Day is fast approaching, and Bing has released insights based on last year’s shopping behavior and advertising performance in the US to help…
Bing Ads enhances Overview tab, makes it easier to save, share reports
Updates include the ability to add or exclude search queries from the Overview tab. Bing Ads is making several reporting updates for the web interface that are aimed at making it easier for advertisers to analyze their account performance. Share and save…
Bing Ads Editor adds labels for Mac users & other features for Windows users
The latest versions of Bing Ads Editor for Mac and Windows have new features. Bing Ads is releasing some additional productivity and time-saving tools for users managing their campaigns via Bing Ads Editor. Already available in the Windows version of…