Google is reminding us once again that Smart Shopping campaigns will be sunsetted and any new campaigns created in Merchant Center will be Performance Max. Any new campaigns created in Merchant Center will now be Performance Max campaigns. Completing the…
Twitter has made headlines in recent weeks with the quiet launch of its experimental Nearby timeline, which allows eligible mobile users to discover tweets posted by others in their immediate vicinity, regardless of whether they are following them. This feature is…
Creating in-depth content is time-consuming and resource-intensive. Here’s a guide to ensure your long-form content efforts pay off. There are many questions about content length in SEO and what ranks the best. While Google says there’s no specific word count…
E-commerce expert Tony Verre answers questions from SMX West about using product description feeds, reviews and URL structure. Last month I spoke at SMX West about managing product detail pages on e-commerce sites like Amazon, Walmart and others during the…
iPhone shipments are set to take another hit as workers at supplier Foxconn’s main factory engage in violent protests. Apple is heavily reliant on Foxconn for the manufacture of its iPhone, with Foxconn’s Zhengzhou plant one of the single biggest…
A Google-backed startup plans to bring its lockscreen platform to the US within a couple of months, turning lockscreens into another way to serve ads. Glance is a subsidiary of InMobi Group, the Indian ad giant. The company introduced a…
Bing is upping its political game, announcing today a partnership with CNN where users can give “real-time feedback” on CNN’s political coverage via Bing Pulse. According to the announcement, viewers will be able to vote on CNN broadcasts during the…
Google confirmed fluctuations seen in local rankings was a bug and says it fixed the issue. End of April and early May, the local SEO community were noticing a lot of ongoing fluctuations and volatility with the Google local search results both…
Google and Renault are working on a software platform for future vehicles that is based on Google’s platforms. The two companies are building on their four-year-old relationship and are looking to redefine automotive software by utilizing the power of Google…
This is a question as old as the business: is there any point in buying one’s own brand in Google Ads? Or should I leave that to SEO? It almost comes down to philosophical questions: Why pay for traffic while…
