A lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over. Every five years Search Engine Land likes to put together a sort of birthday tribute to the…
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Why SEO experts rarely share actual success stories
Curious about anonymized screenshots showing supposed SEO wins? Let’s uncover why there seem to be more horror stories than successes in SEO. Most SEO experts are still afraid to publish their success stories, with a few notable exceptions. Many are…
Google updates Ads Policy Requirements
The policies are designed to ensure a safe and positive experience for all Google users. Google has just released updated policy requirements for the month of December. Their help page reads: On February 21, 2023, the About Our Policies section…
Apple Ratings is coming to iOS 14, how disruptive will it be?
The company may use device location to ensure review integrity. Apple Maps currently relies on Yelp and TripAdvisor for local business reviews and related content such as images. That could begin to change with iOS 14; the question is: how…
Webinar: Do more with less to get ahead in 2023
Empower your teams to send less communications and see more results. As 2022 winds down, marketers are being asked to focus on efficiency and “do more with less.” The most successful have leveraged tools such as calculated metrics, artificial intelligence…
Bing Expands Snapshot With New Food & Drug Entities
Bing is getting smarter today with the addition of food- and drug-related entities to its library of facts. The new at-a-glance information for these searches will appear in the Snapshot area on the right side of Bing’s search results. In…
Google launches new image preview interface in web search
Instead of Google taking you to the Google Image tab, you now remain within the main search results. Google has rolled out a new image preview pane window that overlays on top of the main search results after you click…
How Twitter’s Technical Infrastructure Issues Are Impacting Google Search Results
In the last few days, several noticed that the Google Toolbar PageRank value for www.twitter.com had plummeted to 0 (it’s now back to its previous 9). Was Google punishing Twitter for how things went down with the feed expiration that…
How AI can automate SEO tasks at scale
AI and its offshoots are expanding capabilities for marketers to help them scale tasks. At SMX Next, Eric Enge shows how marketers can improve their SEO campaigns with automation. Artificial intelligence, machine learning and neural networks are major buzzwords in…
SEOs say bias, discrimination are bigger problem within the industry than their companies [Report]
Roughly 90% of both BIPOC and white SEOs say bias is a problem in the industry. BIPOC and white SEOs say they see more bias and discrimination in the wider SEO industry than they do within their own companies, according…