A look at two very different paths taken to recover from a Google algorithm update. “It was the best of times; it was the worst of times,” as the famous Dickens line goes. Being negatively affected by a Google algorithm…
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Tesla Faces Class-Action Lawsuit Over Privacy Violations
Tesla is facing a class-action lawsuit In the wake of reports that Tesla employees accessed and mocked images from vehicle cameras. Reports surfaced earlier this week that employees accessed, shared, and mocked images taken from Tesla cameras in spite of the company’s…
UAE Company Invests In Uber’s Spinout of Careem
Uber is spinning out part of its Careem brand, with UAE company e& investing $400 million for a majority stake in the spinout. Uber bought the Careem ride-hailing service for $3.1 billion in 2019. Uber will retain ownership of Careem…
Finding New Music On Bing Just Got Easier
Bing announced today it has updated the way it delivers music video search results. According to the announcement, people search for music videos differently than when they are searching for other types of videos: When we examined search session data,…
How do you plan for in-person consumer behavior and COVID at the same time?; Tuesday’s daily brief
Plus, Google’s math solver guidelines emphasize technical SEO and content accuracy. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest…
Six Trends Shaping Location Marketing In 2016
How will local marketing change this year? From apps to beacons to mobile wallets, columnist Adam Dorfman covers six trends local search marketers should pay attention to. How should businesses think about location marketing in 2016? With more than 50 percent…
How to create, optimize and promote an ebook
Follow these 13 steps to creating, optimizing and promoting ebooks that deliver meaningful content marketing results. As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your…
How to build a values-based agency that drives results
Here are ways to build a strong values-based culture to strengthen your agency and drive the results you seek. One of the best things about starting your own business is that you can set it up to reflect your values.…
Virgin Orbit Is Ceasing Operation After Failing to Secure Funding
Virgin Orbit is laying off 90% of its workforce and ceasing operations after failing to secure needed funding. According to CNBC, CEO Dan Hart broke the news to the company’s employees late Thursday afternoon. “Unfortunately, we’ve not been able to secure…
Walmart Teams Up With Salesforce to Sell Its Retail Software
Walmart is making a major move into retail software and services, teaming up with Salesforce to sell its solutions to other retailers. Walmart revolutionized the retail market thanks to its focus on logistics, fulfillment, and delivery. The retail giant is…