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7 new Google Ads features include Brand restrictions in broad match, AI in Smart Bidding
More Google Ads improvements include top search categories for RSAs, campaign prefils, new tools for Ads Creative Studio and new insights. A handful of tactical search features were announced in conjunction with the other AI-driven announcements from Google Marketing Live 2023.…
PSA: Delete ‘iRecorder — Screen Recorder’ Android App
Popular Android app “iRecorder — Screen Recorder” was caught stealing users’ information months after being approved on the Play Store. Cybersecurity firm ESET discovered that malicious code was introduced into iRecorder nearly a year after it was initially approved for…
Amazon Backtracks on Key Climate Pledge
Amazon has backtracked on a key climate goal, eliminating its Shipment Zero pledge to be net-zero carbon across its shipments by 2030. Spotted by Business Insider, Amazon has issued a statement consolidating its various climate pledges. As part of that consolidation,…
Microsoft Bing updates search results interface to make it more visually immersive
Microsoft Bing updates recipe results, similar looking items, expandable carousels, infographic panels and local answers design. Microsoft announced several updates to Microsoft Bing Search that make the search experience more “visually immersive,” the company said. This update goes across many…
Google rankings, quality and relevancy; Wednesday’s daily brief
Also, non-AMP content now in top stories carousel. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet…
Over 98% of websites have accessibility issues, plus experience update is coming to desktop; Thursday’s daily brief
Plus, how to improve your brand’s Instagram presence Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet…
50% of product searches start on Amazon
Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey. Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to…
Your comprehensive guide to Performance Max campaigns
How to maximize your advertising across Google’s networks. Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks, including search, display, YouTube, Discover, Gmail and Maps, with a single campaign.…
France Investigating Apple’s Alleged iPhone ‘Planned Obsolescence’
France is investing alleged “planned obsolescence” on the part of Apple, which has long faced accusations of intentionally crippling older iPhones. According to Agence France-Presse, the Paris prosecutor’s investigation has been underway since December. The investigation appears to have been sparked…