Plus, how to improve your brand’s Instagram presence Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet…
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50% of product searches start on Amazon
Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey. Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to…
Your comprehensive guide to Performance Max campaigns
How to maximize your advertising across Google’s networks. Performance Max is a campaign type introduced by Google that allows advertisers to run ads across all of Google’s networks, including search, display, YouTube, Discover, Gmail and Maps, with a single campaign.…
France Investigating Apple’s Alleged iPhone ‘Planned Obsolescence’
France is investing alleged “planned obsolescence” on the part of Apple, which has long faced accusations of intentionally crippling older iPhones. According to Agence France-Presse, the Paris prosecutor’s investigation has been underway since December. The investigation appears to have been sparked…
Walmart Teams Up With Salesforce to Sell Its Retail Software
Walmart is making a major move into retail software and services, teaming up with Salesforce to sell its solutions to other retailers. Walmart revolutionized the retail market thanks to its focus on logistics, fulfillment, and delivery. The retail giant is…
Bing shuts down public URL submission tool
This decision may help Bing reduce spam shown in the search results and focus on more trustworthy content. Bing announced it is shutting down its anonymous submit URL tool, where anyone can submit any URL on the web for submission into the…
Updated: The big list of Google Easter eggs
A surprise with each search. We’ve updated this post to include new Easter eggs that Google has placed as part of its 20th anniversary celebration. Google is well-known for its lighter side, including things like whimsical logos, April fools’ gags and more. Here’s a big list…
Final Cut Pro and Logic Pro Are Finally Coming to the iPad
After years of requests from users, Apple is finally bringing Final Cut Pro and Logic Pro to the iPad. The iPad has always had industry-leading hardware that has rivaled some of the most powerful computers. Unfortunately, the hardware has been…
The new Google Search Generative Experience: Here’s what it looks like
AI-generated answers will appear above Google’s search results listings. Google will cite the websites it used to help generate the answer. It’s here – the all-new AI-powered Google Search engine we’ve heard rumors about under the code name Magi. Is it…
New update to Meta Ads location targeting
Meta quietly rolled out the change without making any announcements. For some accounts, Meta has just updated its location targeting settings. What’s changed. In the past, Facebook’s default setting for targeting locations was “Living in or recently in this location.” This…