Governor Katie Hobbs is telling critics not to rule out TSMC’s Arizona plant as a “paperweight,” saying it may be upgraded. TSMC has been building a semiconductor plant in Arizona, but the project has been mired in issues. Among the latest…
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‘Omnichannel’ may never catch on, but it’s the next big thing for local
Wesley Young of the Local Search Association provides 5 tips to create a seamless search-to-purchase experience for your local business. There are a lot of buzzwords that purport to describe the latest digital marketing strategies for brick-and-mortar stores: multi-channel, cross-channel, online-to-offline, and…
Bing: 33 Percent Of Google Users Will Use Bing More After ‘Bing It On’ Challenge
It’s been almost a month since Bing launched its Bing It On campaign — a sort of taste-test challenge comparing Bing’s and Google’s organic search results. And now, after an independent survey of about 4,700 people who took the challenge,…
Google’s new features for product, job and recipe activity cards usher users along their journey
Instead of showing content users previously clicked on, the cards in these verticals facilitate comparison shopping, new job listings and related recipes. Google has extended the functionality of its related activity cards with respect to shopping, job and recipe-related searches, the company announced Tuesday.…
AWS Scores Strategic Cloud Provider Deal With FanDuel
AWS has announced it is now FanDuel’s Strategic Cloud Provider, expanding the relationship between the two companies. FanDuel is ‘the leading sports gaming company in the US.’ The company is looking to its expanded relationship with AWS to help it…
Using social metrics + SEO + questions to create content that drives inbound traffic
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics. Content marketing delivers results when it addresses what potential customers are searching for and…
The big problem with PPC attribution modeling no one is talking about
The question of which attribution model to use in paid advertising is a tough one to answer, and columnist Andreas Reiffen explains why. Recently, I was asked to comment on my favorite attribution model for paid advertising. Off the top…
AWS Scores Strategic Cloud Provider Deal With FanDuel
AWS has announced it is now FanDuel’s Strategic Cloud Provider, expanding the relationship between the two companies. FanDuel is ‘the leading sports gaming company in the US.’ The company is looking to its expanded relationship with AWS to help it…
Community Marketing 101
Since the dawn of the internet, people have been drawn to online communities for collaborating and advancing knowledge. Discussions that previously took place in the depths of Usenet are now emerging on Reddit. In a matter of seconds, you can…
Bing Relaunches, Features New Social Sidebar, Snapshots
Bing announced a relaunch of its search engine today, with a big emphasis on bringing social into search. But wait! Didn’t Bing already have social as part of its search experience? Yes, but now the search engine hopes to do…