Is your business moving to a new location? If so, check out columnist Joy Hawkins’ guide to ensuring a smooth transition in Google. In the Local SEO world, we cringe every time a business owner tells us they want to…
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Infographic: The ultimate guide to SEO-friendly URLs
Having an SEO-friendly URL structure can help search engines and users alike navigate your website more easily, potentially giving you an edge over the competition. To explain the basics, contributors John Lincoln and Brian Dean have put together this helpful…
How out-of-order ad promotion works on Google Search
Learn how Google’s out-of-order ad promotion in search auctions impacts ad positioning and advertisers’ strategies. During the ongoing DOJ antitrust trial against Google, the company reiterated it sometimes shows lower-ranked ads ahead of top-ranked ads. This practice is known as out-of-order ad promotion.…
Google Exec Likens Company to ‘Illicit Businesses’
The public is finally able to see an “embarrassing” document from its antitrust trial that speaks volumes about the company’s mindset. Google has been working to keep documents out of the public record and keep some of the trial proceedings…
Local marketing: What is the true local web?
Columnist Garrett French explains how local businesses can improve their online visibility by becoming a part of the local ecosystem, both online and off. If you’re just in Yelp or the Yellow Pages, you’re not truly “local” yet. You’re missing…
Bing Ads brand CPC taking the elevator — up
Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases. Just a few weeks ago, I wrote about the bizarre Q4 rise of brand text ad cost per click (CPC)…
Google Is Ditching Google Podcasts In Favor of YouTube Music
Google is killing off yet another product, Google Podcasts, with plans to move all podcast features to YouTube Music. When it comes to killing off tech and making confusing changes to its product lineup, Google wins the gold star, hands…
Signal Announces Quantum Computing Resistant Encryption Protocol
Signal is preparing for a quantum computing world, unveiling a new protocol designed to be resistant to quantum computers. Quantum computing is a revolutionary advance in computing, one that threatens to obsolete existing encryption and security standards. Signal, one of…
What advanced SEOs need to know about algorithm updates
Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google. Times have changed. Gone are the days of yearly algorithm…
What’s different about digital marketing in the cannabis industry?
Contributor Brett Middleton explores the current challenges and opportunities facing this budding industry, given the differences in local, state and federal regulations across the US. The cannabis industry is one of the fastest-growing in the US, with a diverse and…