Turn the customer journey into an adventure of connection and delight. The universal goal of most marketing leaders is to create seamless, personalized customer experiences that resonate with audiences on a profound level, inspiring trust and loyalty. However, the path…
Learn how ChatGPT help streamline your technical SEO efforts, including with schema, meta descriptions, .htaccess rewrite rules and more. Integrating generative AI into search presents a compelling value proposition. If SEOs figure out how to adopt this technology effectively, it…
Below are the initial steps in the workflow of setting up a Search campaign in Google AdWords. Campaign types When you add a new campaign in AdWords, you’ll see the full menu of campaign types: Search, Display, Shopping, Video and…
CVS Health has launched Cordavis, a new company focused on manufacturing “biosimilar” drugs. According to CVS Health, a biosimilar drug is “an FDA approved biologic medication that is highly similar to, and has no clinically meaningful differences from, a biologic…
Columnist Christi Olson digs into how remarketing can be used create, shape and target the most important online audience in the world: yours. We all know that remarketing is a powerful tool for connecting (and reconnecting) with online audiences —…
The online advertising mortgage scam investigation announced last week by the Treasury Department involves Bing and Yahoo, as well as Google. the agency has revealed. The Office of the Special Inspector General for the Troubled Asset Relief Program (SIGTARP) says…
Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing. Visibility in the search results can determine whether users click through to your site or visit a competitor. Earning a Knowledge…
YouTube’s decision to present users with a blank home feed if their watch history is off has completely ruined the experience. YouTube announced it would stop showing recommended videos in users’ home feeds if their watch history was disabled, but few users…
Here’s why you should bake AI into your day-to-day SEO processes and tips on how to do it from SEO expert Aleyda Solis. Many search marketers now leverage AI tools to support their SEO efforts, according to International SEO Consultant,…
Want to know how to write great paid search ads? Columnist Pauline Jakober shares some tips from her years of experience writing PPC ad copy. While every part of your PPC program is important, few elements are as crucial, or…
