Created with Michael B. Jordan’s agency Obsidianworks, “My Joy” showcases stories of joy across fashion, music, food, art and sports. Dive Brief: Frito-Lay today (Dec. 12) announced a new ad campaign, “My Joy,” that showcases stories of joy told by five…
Dive Brief: Amazon-owned streaming platform Twitch is celebrating the fourth consecutive iteration of its end-of-year Twitch Recap with a new side-scroller game, per information shared with Marketing Dive. Twitch Recap launches today (Dec. 11). The Twitch Recap Game, accessible through a microsite,…
Google’s John Mueller answered a question on Reddit in which the person asking the question apparently had questions about what the SEO tool was suggesting. What the tool was suggesting didn’t line up with the goal the SEO had. This…
Knowing you’ve been hit by a negative SEO campaign is crucial to fighting it. Contributor Joe Sinkwitz outlines the tools and steps you can take to figure out if you’ve been targeted. Have you ever experienced a rankings decline and…
With about 500 million daily active users on its platform, Instagram has become one of the indispensable marketing tools for small business owners. However, organic reach is increasingly difficult to achieve with the platform’s algorithmic-based feed. So, how do you compete against…
When expanding internationally, there is a common misconception that SEO, and in particular technical SEO, should be done once the website has been built. However, by implementing any SEO recommendations after a website has been translated, there could be extensive rework…
How does using social media benefit your efforts with SEO? Back in 2008, Search Engine Watch published the article ‘Social Media and SEO – Friends with Benefits‘, and I’d highly recommend reading it back now for a stark reminder of how far the…
Search Engine Land’s Periodic Table Of SEO Success Factors is designed to depict the factors that will help your website succeed in gaining more visitors from organic search. Below is our companion guide designed to explain the Periodic Table of SEO Success…
Mobile has changed everything. Phone calls can be your most valuable conversions. The massive increase in phone calls is one of the most notable side effects of the emergence of the mobile consumer. By 2019, BIA/Kelsey predicts 162 billion calls…
Contributor Kevin Lee looks at creative synergies and the power of collaboration to increase the efficiency of branded content using PPC campaigns. Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan,…
