The Unilever brand detailing its big game plans anticipates a deluge of Super Bowl-related campaign news in the weeks ahead. Hellmann’s will return to the Super Bowl for the fourth consecutive year with another spot centered on its program combating…
Inspired by data that found a decrease in emotional connection, the Diageo vodka brand wants to spark feelings of togetherness. Dive Brief: Diageo vodka brand Smirnoff recently provided details on a global campaign in more than 20 countries that is already in…
WHY: Rosen Law Firm, a global investor rights law firm, reminds purchasers of securities of NuScale Power Corporation (NYSE: SMR) between March 15, 2023 and November 8, 2023, both dates inclusive (the “Class Period”), of the important January 16, 2024 lead plaintiff deadline. SO WHAT: If you purchased…
New capabilities from Integral Ad Science and DoubleVerify will help ensure ads on Shorts run near suitable content. Dive Brief: YouTube has expanded its partnerships with third-party measurement platforms Integral Ad Science (IAS) and DoubleVerify to help ensure brand safety for advertising campaigns on its Shorts…
This update will be the last time Google has confirmed a reviews update. Google confirmed that the November 2023 reviews update is now complete. This update, announced on November 8, 2023, rolled out over a 29-day period. No more announcements. This will be…
We’ve asked 21 top SEO experts for their best advice to help you pivot your strategy and chart a course for SEO success in the year ahead. What if you could be in a room with 21 top SEO experts?…
Break down the silos between SEO and PR teams. Use this guide to set shared goals, create a unified strategy, test ideas and scale successes. In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often…
Explore Microsoft’s new Deep Search for Bing with GPT-4 and generative AI plans for GPT-4 Turbo, DALL-E 3, and multi-modal search. Microsoft announced Deep Search, a substantial enhancement to Bing’s web search capabilities, powered by OpenAI’s GPT-4. What Is Microsoft…
Crunching big marketing data? Brush up on tips for merging, analyzing, and visualizing Excel and Google Sheets files to extract key insights. Amid the popularity of generative AI tools, spreadsheets are still essential tools for marketing analytics. When it comes…
DUBAI, UAE, Dec. 1, 2023 /PRNewswire/ — On November 30th, the 28th session of the Conference of the Parties (COP28) to the United Nations Framework Convention on Climate Change (UNFCCC) convened in Dubai, United Arab Emirates. This grand event, aiming to focus on “finding solutions together”,…
