Contributor Jacob Baadsgaard takes a look at why intent is an important part of keyword research and explains how to use Google to guide your SEM and SEO keyword strategies so you’re not losing time or money. Whether paid or…
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Look Ma, no keywords! Phrase-free AdWords campaigns are here
Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, which uses address and location categories in lieu of keywords to trigger relevant local results. Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local…
What Is SEO / Search Engine Optimization?
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as…
Instacart Gets Ready to Take on Amazon, Grocery Delivery Service Raises $200M
A new player may soon challenge Amazon’s hold on the grocery delivery business. San Francisco-based Instacart has recently beefed up its war chest with another infusion of funds from its latest round of financing activity. Instacart reportedly raised $200 million in a…
Will Trump Tax Cuts Benefit Your Small Business?
Small businesses are feeling very optimistic these days, with a record number believing it’s the perfect time to expand. The positive outlook has reportedly been fueled by the changes instituted by the Trump administration’s tax-reform package. Survey Says It’s a…
Top 5 Bad Habits of Small Business Owners
Does running your small business feel like an uphill battle? Like many business owners, you’re having a hard time taking your operation to the next level or you’re struggling just to stay afloat. Sadly, you might be the reason why your business…
Win the Amazon Buy Box and Watch Your Sales Soar in 2018
Amazon is now one of the ten largest retailers in the world. A study by One Click Retail also determined that the online giant accounted for about 44 percent of all eCommerce sales in 2017. These two reasons alone should…
GDPR Takes Effect in May, Is Your Business Ready?
A major change is on the business horizon. The General Data Protection Regulation (GDPR) will be in effect on May 25, 2018, bringing with it major changes to data protection laws. The question now is whether your company is ready…
File-Sharing Giant Dropbox Reportedly Makes Plans to Go Public
If you are one of those investors who specialize in trading shares of technology companies, you might have one more company to play with in the coming months ahead. People privy to the deal are now claiming that the next…
Google to Launch Cloud-Based Digital Store, Teams Up with Mobleiron
Google is trying its best to catch up to its competitors in the cloud computing industry, especially the current market leader Amazon Web Services (AWS). In a recent announcement, the search engine giant—and one of the top players in the…