Consumers nowadays have become savvier, thanks to the easy accessibility of information via the Internet. They are not easily swayed by false advertising claims and fancy marketing spiels. Younger consumers have become especially more loyal to brands that appear to…
Facebook is now enforcing its new policies for political and issue-related ads. Announced last month, the new rules require all advertisers running political or issue ads on the platform to verify their identity and location. US election and issue ads will have…
their marketing strategies, webinars will continue to be a trend. But how can you use this technology to attract more customers and sell more products? Explaining the Webinar A webinar, or “web seminar,” is a video conference conducted over the web.…
There are services out there that allow you to buy a site for your company, with the content already provided. You see this often with insurance brokerage sites, as well as many other industries. Often, these services are provided via…
Mike Grehan, one of the most respected figures in the industry, released an article today named Who needs SEMPO?. I found this by way of Andy Beal’s blog, where Andy does an excellent job of summarizing the article. I’ll pull out some quotes…
Microsoft is integrating its digital wallet service into Outlook, as announced during Build 2018 on Monday. Called Microsoft Pay, users can soon make payments on invoices and bills through emails without leaving Outlook and switching to another app or service. All it…
Is Facebook losing its cool factor? That seems to be the sad truth as the social media giant lost around 2.8 million young users last year. eMarketer’s 2017 forecast stated that for the first time ever, Facebook would see a…
Google’s John Mueller confirmed yesterday in a hangout at the 15:38 mark that Google is indeed testing the mobile first index in the live search results. He did not explain what percentage of searchers are seeing these live test results but I have to…
A Search Engine Watch Forums post by Discovery alerts the community to the official launch of MSN ContentAds, which occurred yesterday. Every advertiser has now been pulled into the service. As Barry mentioned earlier, you must opt out manually. To do so, Discovery…
Google has added a new feature to the external keyword tool, they have added approximate search volume numbers. For example, I conducted a search for SEO and the results returned showed columns for “Approx Search Volume: June” and “Approx Avg Search…
