It’s the moment we’ve been waiting for. All us mobile-first proponents have been sat patiently rubbing our hands and saying “you’ll see, just you wait and see!” to anyone within hearing distance – but now we have the proof. Mobile…
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Google to Remove HTTPS Secure Indicator in September
The Secure URL label HTTPS will no longer be seen on Google Chrome by September of this year. Google believes that secure websites should be the norm and as such, do not need any more labels. The news was confirmed…
Bing announces Bing AMP viewer & JSON-LD support in Bing Webmaster Tools
Bing announced two new features at SMX Advanced this morning. Microsoft unveiled two new features within Bing during principal program manager Fabrice Canel’s appearance at SMX Advanced this morning. First, he announced support within Bing Webmaster Tools to debug and view your…
Small Businesses are Struggling to Find Workers Due to Low Unemployment Rate
A recent LinkedIn employment report has revealed that the US job market is hale and hearty. The country’s unemployment rate is down across the board while hiring is 4.5% higher when compared to this same time last year. While the…
Bing will start banning more weapons-related ads starting July 1
Bing is updating its weapon policy. Bing is expanding the scope of its policy prohibiting certain weapons-related advertising. As of July 1, 2018, Bing will no longer allow ads for BB guns, paintball guns, air rifles or parts that can…
Advanced AdWords Strategies to Personalize Experiences and Drive Revenue
Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors’ to acquire more customers at a lower CPL? The answer is with personalization. There are new…
Twitter announces changes to improve users’ experiences
The company says it’s responding to user feedback with changes to its Explore, Search, Notifications and Moments features Sometimes small changes can make a big impact. That’s what Twitter is hoping with a slew of small changes to its user…
PayPal Files Patent That Could Expedite Cryptocurrency Transactions
PayPal filed a patent last week that revealed that it is considering speeding up its cryptocurrency transactions. Based on the recently released application, the payments processing company came up with a new system for faster trades involving digital currencies like…
Digital advertising’s opportunities & threats from Mary Meeker’s Internet Trends report
Trends marketers should be paying attention to in the year ahead. Advertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out several interesting developments that affect the sector. Here we…
Ericsson ad division says carrier location data provides it with competitive advantage
The company verifies its own location data by matching IDs against mobile carrier data sets. Location data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is widely variable, and it’s often challenging…