Paid search is brutally competitive. Everyone is using the same tactics to drive conversions. How do you separate your AdWords campaigns from your competitors’ to acquire more customers at a lower CPL? The answer is with personalization. There are new…
The company says it’s responding to user feedback with changes to its Explore, Search, Notifications and Moments features Sometimes small changes can make a big impact. That’s what Twitter is hoping with a slew of small changes to its user…
PayPal filed a patent last week that revealed that it is considering speeding up its cryptocurrency transactions. Based on the recently released application, the payments processing company came up with a new system for faster trades involving digital currencies like…
Trends marketers should be paying attention to in the year ahead. Advertising wasn’t a major focus of Mary Meeker’s Internet Trends report this year, but the well-known internet analyst pointed out several interesting developments that affect the sector. Here we…
The company verifies its own location data by matching IDs against mobile carrier data sets. Location data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is widely variable, and it’s often challenging…
Thinking of getting your college degree? Google aims to make the decision easier by tailoring the search results for college-related queries. Google has announced a new search feature designed to help would-be college students find the right school for them. When…
Multiple images will start appearing in Bing Product Ads by the end of April for advertisers that have added the image URLs to their feeds. Bing Ads announced some new features and capabilities for Bing Shopping campaigns on Tuesday. Heres’s…
Fresh out of ideas on how to build links to a boring site? Contributor Jeremy Knauff walks us through his process for creating a successful link-building campaign for even the dullest of sites. It’s safe to say that most search…
Implementing automated bids from the engines doesn’t mean advertisers can forget about bid management. Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be…
You can now log into your Bing Webmaster Tools account using your Google or Facebook login. Bing Webmaster Tools now lets you log in using your Google account, Facebook account or your Microsoft login. This is to help make it easier…
