Understanding the intent behind the keywords you target simplifies the entire SEO process, says contributor Marcus Miller. Here is a look at how to understand and categorize keywords based on intent. Search engines exist to provide users with results that…
Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what’s next for AI in paid…
Cloud computing company Salesforce is reportedly working on a blockchain product. If all goes well, the San Francisco-based company might even announce the newest addition to its services during Dreamforce, Salesforce’s yearly customer conference. The alleged blockchain product was revealed…
With the explosive growth of click share coming from remarketing audiences, contributor Andy Taylor feels it’s important to consider both incrementality and personalization when using audiences for paid search management. Since its introduction of remarketing lists for search ads (RLSA)…
Google Chrome, the leading U.S. browser at the moment, is about to face some serious competition up ahead. Mozilla just unveiled an improved version of its browser called the Firefox Quantum touted to be drastically faster than its predecessor and…
Online shoppers will soon be shelling out more money for their purchases now that the US Supreme Court ruled that states can demand e-businesses collect sales taxes. The case, which will have a profound effect on the consumer economy, saw…
Contributor and SMXpert Eric Enge recaps the opening keynote and big announcement by Bing’s Fabrice Canel at SMX Advanced 2018. For the opening session of SMX Advanced, we were treated to a keynote by Bing’s Fabrice Canel. Here are my…
Instagram has just hit one of its most crucial milestone – one billion users. The news came on the heels of the company’s launch of IGTV or Instagram Television, a long-form video format that takes aim at rival YouTube. It…
Cambridge Analytica, the controversial firm embroiled in the mishandling of Facebook user data, has announced its shut down on Wednesday. Its British parent SCL Elections Ltd. will also be shuttered as the data analytics company reported a significant decline in…
One of the most basic SEO strategies for content development is the process of determining what people are searching for in your niche so you can target those keywords. When it comes to news sites, even sites with a niche…
