The digital revolution has truly become a global phenomenon. In the European Union, Internet penetration reaches over 80 percent, with some countries reaching well above 90 percent. In China, there are 731 million internet users, representing only 53 percent of…
Facebook’s Collection Ads have helped millions of companies boost their sales and drive discovery. The social media giant initially opted to go with image ads. But with video ads proving to be better at conversions, Facebook Collection Ads were soon…
The feature has been showing in paid search results for several months. This week, some marketers noted that Google’s organic “People also search for” box of suggested queries is showing up within the paid search results after a user clicks…
Google has made another technology startup acquisition, with the very interesting acquisition of Flutter, a company that has created gesture recognition technology to interact with online applications by simply using hand gestures. They have one app available currently, that allows…
t appears Google has pulled together a bunch of statistics throughout the web and created a small landing page named Google Internet Stats on the Google UK front. The page explains that this service “brings together the latest industry facts…
The Wall Street Journal reported this weekend that Google is planning to combine a number of its products (internally developed and acquired) into a suite of tools and services aimed at small business marketers: Google plans to have its newest…
Now out of pilot with over 170 audiences determined to be in buy mode. Bing Ads announced the availability of in-market audiences in the US on Tuesday, after piloting the audience targeting feature since last summer. In-market audiences are groups…
Facebook has been under pressure to combat the prevalence of fake news on its platform, which prompted the company to implement measures such as blocking ads from companies that shared unreliable content last year. But the social media giant is…
The priorities that will deliver your golden moments. The year 2016 has been an exciting one for marketers. Technology continues to infiltrate the industry to offer new and more efficient ways of getting in front of customers. Social sharing platforms…
Late last week, I polled our readers, asking them how are you weathering the recession. As it turns out, most SEM and SEO companies are saying, they are doing just fine. In fact, most said they have seen a recent…
