Nearly 80 percent of AMP contributors are now third parties. When the AMP (Accelerated Mobile Pages) Project began, the open-standard to enable publisher pages to load quickly on mobile was a Google-driven initiative. On Tuesday, the company said there are “more…
Mike Sullivan noticed that the Bing Webmaster API has been down for over five days now. I had him share a screen shot with me of it failing and he did so. In short, he was surprised to see no…
How do you know if the SEO and content changes you’re making will benefit your site? Contributor Casie Gillette looks at ways to prioritize resources so they impact your bottom line and support your business objectives. “What do we need…
Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and more. On September 17, Apple will release iOS 12, a big update to its mobile operating system that’s packed with a lot of useful…
So let’s say you are a big fan of writing content with quotes or brackets but all of a sudden you learn about this thing called SEO [search engine optimization] and you become paranoid that your “SEO” won’t be “optimal”…
Learn how to coordinate and elevate your search marketing. Some combinations are more than complementary; they’re transformative. In those instances, the two components don’t simply augment one another, they actually evolve into something new and superior to what they were…
Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018. Search ad spending growth decelerated across the engines in Q2 2018, digital agency Merkle reported in its Q2 2018 Digital…
Advertisers upload their assets and leave the ad creation to Google’s algorithms. Google announced this week that responsive display ads (RDA) will be rolling out to all advertisers over the next few months. Much like Google’s responsive search ads, advertisers…
With more and more PPC tasks becoming automated, it’s important to understand the limitations of automation. Here are eight of the most common issues to avoid when moving from manual to automated bidding. Last week, I wrote that no one…
Sure, Google is still bigger, but contributor Adam Dorfman notes that Bing has been introducing significant innovations. Here’s why the underdog search engine is worth another look. When Microsoft announced strong annual financial results July 19, the growth of the…
