Say what? Turns out you may be focusing on the wrong things if you’re fixated on click-through and conversion rates. Here are a number of reasons why. Last month I wrote extensively on the seeming lack of meaningful click-through rates…
Blog
Bing Webmaster Tools API Fixed After Almost A Month
After the Bing Webmaster Tools API stopped working almost a month ago, Bing said on their blog that they fixed it. They said “upon investigation, we discovered a technical glitch which led to API call failure that is now resolved.”…
Google: AMP to use ‘consensus-seeking’ governance model
Nearly 80 percent of AMP contributors are now third parties. When the AMP (Accelerated Mobile Pages) Project began, the open-standard to enable publisher pages to load quickly on mobile was a Google-driven initiative. On Tuesday, the company said there are “more…
Bing Webmaster Tools API Down For Over 5 Days
Mike Sullivan noticed that the Bing Webmaster API has been down for over five days now. I had him share a screen shot with me of it failing and he did so. In short, he was surprised to see no…
How to prioritize SEO tasks by impact
How do you know if the SEO and content changes you’re making will benefit your site? Contributor Casie Gillette looks at ways to prioritize resources so they impact your bottom line and support your business objectives. “What do we need…
iOS 12 release gives users more power, marketers more options
Marketers will find opportunities to connect with users through enhanced AR capabilities, new notifications options and more. On September 17, Apple will release iOS 12, a big update to its mobile operating system that’s packed with a lot of useful…
SEO: Does Google Treat Content With Quotes Or Brackets Differently?
So let’s say you are a big fan of writing content with quotes or brackets but all of a sudden you learn about this thing called SEO [search engine optimization] and you become paranoid that your “SEO” won’t be “optimal”…
3 ways retailers can amplify revenue on Google
Learn how to coordinate and elevate your search marketing. Some combinations are more than complementary; they’re transformative. In those instances, the two components don’t simply augment one another, they actually evolve into something new and superior to what they were…
Merkle: Search ad spending growth slowed again across Google, Bing & Yahoo in Q2 2018
Google CPC growth kept climbing, while Bing Ads and Yahoo Gemini saw a sharp drop in CPCs in Q2 2018. Search ad spending growth decelerated across the engines in Q2 2018, digital agency Merkle reported in its Q2 2018 Digital…
Google responsive display ads roll out as new default display format
Advertisers upload their assets and leave the ad creation to Google’s algorithms. Google announced this week that responsive display ads (RDA) will be rolling out to all advertisers over the next few months. Much like Google’s responsive search ads, advertisers…