It is not every day you see SEM companies featured in Wall Street Journal articles but a few weeks ago, they ran a story named Small Businesses Search in Vain for Web-Ad Help. It isn’t good. It calls out two…
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Bing shuts down public URL submission tool
This decision may help Bing reduce spam shown in the search results and focus on more trustworthy content. Bing announced it is shutting down its anonymous submit URL tool, where anyone can submit any URL on the web for submission into the…
Google adds Smart Bidding for search partners
Smart Bidding may be used instead of smart pricing when conversion tracking is enabled. Google announced Tuesday that auctions on search partner sites may use Smart Bidding instead of smart pricing when an advertiser has conversion tracking set up. Why you should…
Microsoft Now Has a Free Version of Teams, Takes on Rival Slack
Microsoft is gearing up for its yearly Inspire event and has drummed up interest with the announcement of a free version of Microsoft Teams. The Teams platform has been around since 2016 and 200,000 companies are now using it. However,…
Amazon SEO is Now More Important than Google SEO for Brands
Amazon has dethroned Google in product searches with over 54 percent of all product searches now happening on Amazon instead of Google. What this means is that brands must make Amazon SEO their priority in order to show up near…
Make Your Notification Impressive For Quick Response
Whenever you publish any Web Push Notification, you must keep in mind that it should be effective to the viewer in one look. Effectiveness is the key to success in any field. Characters of the notification should be in limit…
How keyword match types work after the new close match variants change
Here’s a free Google Ads script that delivers a detailed report on the impact of Google’s inclusion of “same meaning” queries in exact match close variants. As reported here on Search Engine Land last week, Google is in the process of…
Instagram rumored to be testing a hashtag selector tool, geo-fenced posts
The company would not comment on possible features being tested but did confirm it was not building a native sharing feature. Instagram is rumored to be testing a number of new features including a hashtag selector tool, the ability to…
Bing Ads Editor Adds Account Level Ad Extensions
Bing announced a new feature within the Bing Ads Editor. It now supports managing your account level ad extension associations from Bing Ads Editor. Bing is starting with managing specifically the Callout Extensions. Bing promises they will continue to “add…
Misspellings and Synonyms
No one ever talks about misspellings on forums or in articles anymore but they are still a very viable source of traffic. And synonyms are a whole new realm of traffic potential that many of us are aware of but…