Contributor Andy Taylor shares his take on Google’s expanded text ads (ETAs), drawing comparisons to the new responsive search ad (RSA) format. Responsive search ads (RSA) are the hot paid search topic of the day. They give advertisers the ability…
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Bing Ads rolling out UI updates to make bulk analysis & changes easier
Advertisers can see and adjust location target settings in bulk and get deeper reporting from the Dimensions tab. Bing Ads is rolling out a couple of updates to the UI that make it easier to analyze and optimize campaigns. First,…
AT&T Launches Xandr, Enabling Individualized Targeted Television Ad Sales
AT&T launched a new advertising company called Xandr last week led by CEO Brian Lesser. “Xandr is a name that draws inspiration from AT&T’s rich history, including its founder Alexander Graham Bell, while imagining how to innovate and solve new challenges for the…
Pew: Internet adoption, social media usage have been flat since 2016
While the overall numbers have peaked, there is still growth and change within categories. Use of social media and internet adoption more broadly are flat according to new data from the Pew Research Center. The organization found the percentages of…
SEO Professionals Past Jobs
A featured thread at Search Engine Watch forums named What Degrees Or Professional Backgrounds Do SEO/SEMers Have? The thread is thirty-one replies long and it makes for an interesting read. If you ever wondered what the typical SEO did before…
How SnackNation’s Predictive Analytic Engine Fuels Their Success
Recently, SnackNation secured $12 million in Series B funding and is on a roll with their digitally integrated healthy snack delivery business. SnackNation may be focusing on snack delivery now but it’s really building a consumer insights and consumer products…
Amazon Web Services Now has a Tool for Managing ‘Secrets’
Even companies have secrets that must never be revealed to outsiders. These include passwords, API keys and other credentials that could spell trouble and even cost the company money if they fall into the wrong hands. In this age where…
50 million Facebook user accounts hacked
After discovering the security breach on September 25, Facebook says it doesn’t know if any information was accessed. Facebook announced on Friday it had discovered a security breach affecting almost 50 million user accounts. The company says attackers exploited a…
Rules for Creating Perfect Push Notifications
Rules for Creating Perfect Push Notifications A successful push notification is the smartest way of steering customer attraction to your channel. It necessitates us to persuade the user into clicking on the message. Writing an innovative message in a refreshing…
Pinterest opens API to give brands more insights on influencer campaigns
Pinterest adds eight influencer marketing platforms to its Marketing Partners program. Pinterest is expanding its Marketing Partners program to include third-party influencer marketing platforms, starting with eight third-party solutions. The selected influencer platforms will gain access to Pinterest’s content marketing…