If you are not feeling the need for speed, don’t be surprised if your site stalls. Contributor Anthony Muller shares three case studies showing why now is the time to make your web pages load like lightning. Google recently announced…
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Yext creating local knowledge graph, adds Snapchat to data network
New capabilities will allow companies to associate facts and attributes to answer more specific or ‘conversational’ queries. Yesterday at its customer conference, Yext introduced a redesign of its platform that seeks to better position its customers’ data for “conversational” interactions…
5 SEO trends that will matter most in 2019
Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference in 2019. To be atop the waves, think about your…
Bing histograms reveal better business intelligence metrics with data distribution
In the field of business intelligence, and specifically, the BI extracted from search performance, averages are ubiquitous. Cost-per-click, cost-per-acquisition, and average position are metrics that should immediately come to mind, but others such as average order value lay in the…
Facebook kills off news: Publishers panic, try to remember how to do SEO
By now you’ve no doubt heard the news that’s been shaking up the internet since late last week. But in case you just came back online after a week-long internet blackout, here’s what’s happening: on Thursday 11th January, Facebook announced…
Bing’s ‘Quest for Intelligent Search’ at SMX East
Search has come a long way and, in a keynote talk Wednesday, Christi Olson and Frederic Dubut painted a picture of what the future might hold. The first SEO-related keynote at SMX East this week came from the Bing team…
The 2-step guide to driving sales with Pinterest
There are millions of people on Pinterest, searching, pinning, and sharing – so it’s important to recognize its potential for building awareness and filling the top of the funnel, particularly for ecommerce companies. This blog will discuss a couple of…
Google Announces Full Swift Support For Mobile Ads
Google announced that its mobile adds now fully support Swift, the iOS programming language Apple launched in 2014 and open sourced last last year. Google says it has seen an increase in requests from publishers to fully support Swift in…
Google now shows Seller Ratings by country, changes eligibility requirements
Businesses must have 100 reviews per country to be eligible for Seller Rating. Google began notifying advertisers in September that it would start counting and displaying Seller Ratings at the country level as of October 1. After some delay, Chee…
Amazon Emerges as a Major Player in Digital Advertising
Amazon” and “ads” are two words that are not usually associated with each other. However, that will soon change as Amazon appears set to become the third largest online advertising platform in the United States. According to eMarketer, there’s a…