It might be time for you to focus a bit more on image SEO. Multiple tools that track the Google search results have been showing an increase in the percentage of time that Google shows image results in the core…
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Even Just on the Medical Side, There’s Big Business in Pot
There’s a big business to be built even just on the medical side of legal marijuana says legendary technology investor Geoff Lewis. Lewis was an early investor in Tilray which recently had a hugely successful IPO of which he was…
How to write SEO-friendly alt text for your images
One of the biggest problems digital marketers face is nuances to crafting high-quality SEO rich content. A great area of opportunity for marketers is their SEO alt text for images. We’ve all been to websites and the image is replaced by a…
Bing’s ‘Quest for Intelligent Search’ at SMX East
The first SEO-related keynote at SMX East this week came from the Bing team and was entitled, “The Quest for Intelligent Search.” Featuring Christi Olson and Frederic Dubut, the presentation contained many insights into the core areas that search engines are investing…
Do you need a PPC management expert?
The eternal question for businesses both large and small: should you run your marketing in-house, or should you hire an expert? There are numerous factors to take into account including level of expertise, the complexity of the campaign, existing internal…
We Are a Marketplace That Sells Demand Generation, Says Grubhub CEO
“We are a marketplace that sells demand generation,” says Grubhub CEO Matt Maloney. “We sell growth. That’s what our primary product is. We’re not a logistics company. We do logistics because we know that’s an end to get to restaurant…
Millennials Love Airbnb and There Are 400 Million Millennials in China
The Head of Policy at Airbnb, Chris Lehane, says that they are seeing the same underlying dynamics and trends of millennials driving Airbnb growth in China that they saw earlier globally. With 400 million millennials living in China, the growth…
What does Google’s “Speed Update” mean for mobile?
In a short blog post entitled ‘Using page speed in mobile search ranking’, it explained that starting in July 2018, page speed will officially be a ranking factor for mobile searches. The catchily-named “Speed Update” (a feat of inventive naming on a…
All of Our Customers Will Move to the Cloud, Says Oracle CEO
“We have a big existing on-premise user base and I believe all of them will move (to the cloud),” said Oracle CEO Mark Hurd. “In fact, I was with a large group of our users just last night and they’re all…
Microsoft & Yahoo Shuffle Business Internally
While Microsoft and Yahoo move further apart from creating Microhoo, they both continue to make changes internally with the intention of building out a better search company. paidContent.org reports Microsoft is restructuring their Search Business Group. Microsoft is adding a new group focused…