The startup is entering a mature vertical but one “in need of an upgrade.” Local search is probably more visible than it has ever been since the advent of Google Maps. Yet, paradoxically, there’s almost no consumer-facing innovation taking place.…
Blog
NFIB Index Shows Small Business Optimism in the US is at Its Highest Level Ever
Small businesses are feeling very positive these days. According to the National Federation of Independent Businesses (NFIB), this optimism has reached record-breaking levels. A recent NFIB report showed that August’s Small Business Optimism Index came in at an all-time high of…
Bing to publishers: Start using new Bing URL submission process for indexing now
Do you have new or updated content you want Bing to discover faster? Start using the new Bing URL Submission tool. Bing announced a new URL submission tool at SMX West 2019. Last week at SMX West, Bing announced it is…
PPC and machine learning: Where do we draw the line on automation?
During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended consequences. One of the most hotly debated (and least understood) topics in the PPC world, Automation, is a behemoth to take…
Neil Patel: Word-of-Mouth Marketing is the Best Form of Marketing
The best form of marketing by far is word-of-mouth marketing because it is not only free but inherently viral. Internet marketing pioneer Neil Patel dives into word-of-mouth marketing in his latest video and in a simple way explains how every…
Starsky Robotics Launching Fully Autonomous Long-Haul Trucks in Florida
“We are now gearing up to take the person completely out of the cab on public roads in the state of Florida,” says Starsky Robotics CEO Stefan Seltz-Axmacher. “We’ve been testing on Florida roads with people in the cabs for…
US in Competition with China for 5G Domination, Says James Jones
The US is in competition with China for 5G domination says James Jones, former Obama National Security Advisor. Jones says that 5G is the most disruptive technology to come our way this century, but we are way behind China in 5G marketing. He says…
A quick and easy guide to understanding search intent for SEO
Spend time researching “Know,” Do” and “Go” queries so you can create content that puts you in front of the consumer at all stages of their purchasing cycle. In 2011, Google coined the phrase Zero Moment of Truth. They recognized how consumer…
Bitcoin.com CEO: We Need to Build an Economy That is Actually Using Cryptocurrencies
Bitcoin.com founder and CEO Roger Ver is incredibly bullish on the entire cryptocurrency ecosystem despite recent reports of hacking. He says that if it wasn’t worth something or wasn’t useful hackers wouldn’t be wasting their time trying to hack it. Ver is…
Microsoft Advertising is no longer just chasing parity with Google Ads – it’s building unique ads features
3D ads and a host of ad extensions are among the features Microsoft Advertising is testing. A look at video, dynamic product and dynamic data extensions in Microsoft Advertising shared at Microsoft Advertising Partner Summit Tuesday. The ads engineering team…