Recurring insertion orders are designed to streamline the IO process. Recurring insertion orders are now available for Bing Ads advertisers. If you use insertion order billing in your Bing Ads account, a new update will help ensure your campaigns keep…
PPC expert Sean Murphy offers advice on taking advantage of extra ad space, getting clients onboard with responsive ads and finding untapped click potential. Paid Media Director at Red Ventures, Sean Murphy, spoke at the SMX West session, “The Text…
More than 50% of consumers said they want to text with their favorite brands. Average email open rates for retail marketers are just over 18%, but more than 90% of text messages are opened by recipients – typically within minutes. Even as messaging is gaining…
Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much…
Apple has released macOS 10.15.5 with a new feature that should help maximize the lifespan of MacBook batteries. Like all lithium-ion batteries, the batteries in Apple’s notebooks age and gradually deteriorate over time. The older a battery is, the less…
Tapping into Similar Audiences in conjunction with RLSA can be a recipe for success for retail marketers. Here’s how. I firmly believe most companies are leaving big money on the table by not fully utilizing Remarketing Lists and Similar Audiences. I…
Google announced new inventory sources and monetization tools for app advertisers and publishers. Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest…
YouTube is in hot water over claims it engaged in censorship on behalf of the Chinese government. In a letter to Google and Alphabet CEO Sundar Pichai, Senator Josh Hawley asked for an explanation about the alleged censorship. YouTube has…
Yesterday, I attended a great session on Twitter at SMX West, about using the service for business purposes. It covered everything from a glossary for the beginner to advanced tips for those looking to gain more. For my session review,…
According to YouTube, sports fans are watching more sports-related videos than ever. In advance of this weekend’s Super Bowl LII game, YouTube has pulled together data around how people are watching — and searching for — sports-related video content on the…
