“In the most challenging operating environment I’ve ever seen for this team to deliver the strongest comps in our 50 year history is pretty incredible,” says Target CEO Brian Cornell. “This is in an environment where so many Americans are…
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Bing Ads brand CPC taking the elevator — up
Looking for options to hold down brand CPC on Bing Ads? Contributor Andy Taylor shares strategies for those programs observing significant increases. Just a few weeks ago, I wrote about the bizarre Q4 rise of brand text ad cost per click (CPC)…
Keith Block Resigns As Salesforce Co-CEO
In a move that has surprised many, Salesforce co-CEO Keith Block has resigned. Many insiders viewed Block as a potential successor to company co-founder Marc Benioff, who will continue as Chair and CEO. Despite resigning, Block will remain with the…
California Law Kills Uber and Lyft And The Entire Gig Economy
California Assembly Bill 5, which has been upheld in a recent court ruling, literally bans the right of an individual to work for themself according to California Assemblyman Kevin Kiley (R). The law will ban hundreds of different professions and especially…
By 2030 The iPhone Will Be A Billion Times More Powerful
“The iPhone is not going away in the decade of the 2020s,” says former Apple CEO John Sculley. “In fact, if you look at the microprocessor technology that Apple has invested in, some people have estimated that by 2030 the…
Google Search adds flight, hotel search features around COVID-19
Hotels should be aware of the new search filters and features from Google Travel. After a few weeks of testing, Google has officially launched new flight search and travel search features to help those who are traveling during the pandemic. Google said these…
Top SEOs on Google’s Page Experience update and what you need to know
SEOs discuss the new page experience signals and AMP’s fate when it’s no longer required for Top Stories. For years, Google has been advising site owners to design their sites with users in mind. That guidance has culminated in the Page…
Beating remarketing addiction and testing for incremental value using Google Analytics
Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives. Pay-per-click (PPC) managers love remarketing.…
5 PPC mistakes you’re probably making in your campaigns
Most common PPC campaign mistakes can be easily rectified. With extra awareness, time and effort, you can adjust your optimization strategy to focus on ROI instead of CPA and get better results. With some changes to the way you approach…
Huawei Running Out of Smartphone Chips Amid US Pressure
Huawei is facing a critical shortage of smartphone chips as a result of pressure from the US. In the aftermath of concerted efforts by US officials to isolate Huawei, the company is reporting that it is running out of smartphone…