Google has announced that it will soon penalize sites that are repeatedly accused of copyright infringement. But one site in particular doesn’t need to worry: Google’s own YouTube. It has a unique immunity against the forthcoming penalty. POSTSCRIPT: Please also…
“Our digital business is up 127 percent,” says Kroger CEO Rodney McMullen. “When you look at what our customers tell us and one of the reasons why our digital business is so strong is things that are personalized. We continue…
Local restaurant listings within the Bing app now include a “Menu favorites” section with top-rated menu items. In an attempt to help users avoid restaurant order envy, Bing has rolled out a new “Menu favorites” feature on its mobile app.…
It’s no secret that personalized marketing can solidify brand loyalty, improve customer experience, and boost profit margins. In fact, one recent study showed that persuasive personalization can have a positive impact on revenue by as much as 15 percent. However, personalization…
The company is positioning itself as an “omnichannel” rather than “location” marketing platform. Location analytics and data providers InMarket and NinthDecimal are joining forces. InMarket is buying the latter for an undisclosed sum. The combined entity, InMarket, says “on day…
Many outlets, starting with Allan Stern at CenterNetworks, reported over the weekend that Google Video is finally doing away with hosting. Two years ago the service stopped allowing new video uploads but said it would continue to host videos that…
Contributor Frederick Vallaeys suggests answering clients’ questions about AdWords quickly and authoritatively will make you shine like a PPC rockstar. Last month, I wrote about the importance of knowing pay-per-click (PPC) fundamentals when you’re hiring new team members. While you…
This was announced in 2019 at Google I/O and Google showed examples of this in search but now it seems third-parties can go 3D. At Google I/O last year, Google announced 3D images with augmented reality in search. Google even…
As agencies adapt to circumstances and discover new ways of positioning themselves, they can use their beginner’s mind and fuel a much-needed change for both clients and industry. The pandemic put everything to a halt. Then, it forced people and…
Zoom reported its quarterly results, smashing expectations as the company’s revenue was up 355% year-over-year. Zoom has become the de facto standard videoconferencing platform in the wake of the coronavirus pandemic. It is widely used by businesses, government agencies, schools,…
