YouTube is clearly evolving before our eyes — from a site that was largely about viral, user-generated content (UGC) to a premium content destination that may one day be a viable replacement for cable TV. First the news. Google/YouTube has…
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Yelp brings Ads Dashboard into Yelp for Business, debuts new ads features
Advertisers can now optimize for goals such as phone calls, website visits or messages, add negative keyword targeting and more. Yelp redesigned the Yelp for Business UI and functionality in May. This week, it’s out with more updates aimed at…
Bing Ads rolls out multiuser access with single sign-on
Multiple account management continues to become easier and more streamlined. Shortly after launching the Multi-Linking feature this past fall to help users managing multiple accounts, Bing Ads is now offering an additional way to manage multiple accounts easily. Multi-User Access…
Taboola – Outbrain Merger Falls Apart
It was a merger that started out nearly a year ago as a perfect idea and was even approved by the U.S. government. In the end, it turned into a perfect storm because of the ad industry upheaval caused by…
Microsoft Buys Game Maker ZeniMax for $7.5 Billion
Microsoft on Monday announced plans to acquire ZeniMax Media, the parent company of Bethesda Softworks, one of the largest, privately-held game developers and publishers in the world. The ZeniMax library includes game franchises such as The Elder Scrolls, Fallout, Doom, and…
H-E-B Partners With Swisslog For Curbside Delivery Robotics
H-E-B is planning to use Swisslog robots to improve its curbside delivery services through the use of micro-fulfillment centers. As the coronavirus pandemic has impacted how people go about their daily lives, curbside grocery pickup has experienced major growth. In an effort…
Keyword discovery and expansion with competitive intelligence
Analyzing big data sets is a common challenge facing enterprise search advertisers, particularly for those managing campaigns across a massive volume of keywords. For many advertisers, campaigns will have evolved and developed over time, and the keywords they are using…
Google boosting visibility of ‘nearby’ product inventory with new Shopping features
Responding to changing consumer behavior, Google starts emphasizing BOPIS According to Adobe’s Digital Economy Index data, “buy online, pickup in store” (BOPIS) grew more than 250% year over year in August. The company also said that 30% percent of online…
How would an SEO agency be built today? Part 2: Current business model(s)
In Part 2 of this series, we explore the current business models of SEO agencies – including value propositions, revenue drivers, key resources, and more. There are about 36,000 digital marketing agencies worldwide, based on our research on platforms like UpCity,…
TikTok Oracle Deal Approval Imminent
The Financial Times reports that under Oracle’s proposal currently under review by various entities within the US government including Treasury and Homeland Security, TikTok is set to become a standalone US company to satisfy White House conditions. The agreement would…