There’s less data available for PPC marketers, but that doesn’t mean it’s less actionable. At SMX Next, Sam Tomlinson shows how marketers can make the most of the data they have. The biggest platforms in the digital advertising landscape —…
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Why entity search is necessary for SEO success
Keywords are foundational, but entities may be the future. At SMX Next, a panel of SEO experts shows how marketers can optimize their content for entity search. “The problem is never about content; the problem is always about discovery,” said…
Nvidia Likely Abandoning Arm Acquisition
After months of intense scrutiny and delays, it appears Nvidia is preparing to abandon its attempts to acquire Arm Holding. SoftBank first signaled in July 2020 that it was looking sell off its share of Arm Holding, or take the company public,…
Meta-Backed Diem Considering Sale of Assets, May Shut Down
Diem, the Meta-backed cryptocurrency project, is considering a sale of its assets and may ultimately dissolve. The Diem Association began its life as the Libra Association, with backing from some of the biggest companies in the world. Ultimately, Facebook’s backing…
Mozilla tests Bing as the default search engine for 1% of users; Tuesday’s daily brief
Plus, ads proliferate in Amazon search results as ad prices surge. Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest…
Google My Business offers more flexibility with business hours
Check your Google My Business console to set your “more hours” to reflect COVID-19 precautions. Google My Business has launched a new feature to give local businesses more flexibility with their business hours that reflect ways they’re adapting for social…
5 Great Tips to Create a Technology Startup Business Plan in 2022
All business or startups when asked upon their success of business they mentioned the importance of an ecommerce business plan, a tech business plan to be particular in the tech industry if you need to step in.Each technology startup is…
Why server logs matter for SEO
Server log analysis can provide unparalleled insights into crawl prioritization, enabling SEO teams to finetune their crawl budget management for better rankings. The majority of website operators are unaware of the importance of web server logs. They do not record,…
Microsoft Buying Activision Blizzard, CEO Kotick Likely Leaving Soon After
Microsoft announced it is buying Activision Blizzard in a deal worth a whopping $68.7 billion. Activision Blizzard is responsible for some of the biggest, most successful game franchises in history, including Warcraft, Overwatch, Starcraft, Diablo, Call of Duty, and Candy Crush. Microsoft sees the acquisition as…
4 Reasons ADA Compliance is Important for Ecommerce Stores
Accessibility has been garnering interest for the last 5 years – and it isn’t stopping soon. Everywhere in the digital world, people are adapting their presence (website, social media, forums, etc.) to include a wider range of audiences and lending…