Automation should supplement, not replace, your skills. At SMX Next, Michelle Morgan and Joe Martinez shared how they find a balance between human knowledge and machine learning for four campaign types. Paid search practitioners have expressed a lot of frustration over the…
Australia is forming Space Command, aimed at protecting it and its allies’ interest in space. Once the domain of scientists and dreamers, space is increasingly becoming an important arena for governments and militaries around the world, each taking measures to…
A look at the key differences between Snapchat and TikTok. TikTok is having a moment. Whether you use the app already or have spotted TikToks popping up on other social platforms, it’s clear that TikTok isn’t just another fleeting trend.…
Bing’s new cashback offering will compete for shoppers with the likes of Honey and Google Shopping. Microsoft has introduced Bing Rebates, the successor to its now-defunct Cashback shopping program. The new program, which was originally reported by WinBuzzer, makes rebates available to…
In this webinar, learn how to drive more valuable conversions online and over the phone. Have your Google Ads results plateaued in 2022? If your conversion rates need a boost or you’re struggling to reduce CPA while increasing revenue, you’re…
Paid search and social are the big winners of shifting budgets. It’s an understatement to say ad budgets are in flux right now. Some forecasters see a flat to declining outlook for the rest of the year and into 2021,…
The way Google Ads automated extensions work is changing. Here’s what you need to know. Google Ads has announced three changes to the way automated extensions – a type of ad extension that is created dynamically for your ad when…
Tatiana Perebeinis, the chief accountant of SE Ranking, was one of four people killed in a Russian attack in Irpin, Ukraine on Sunday. We have learned the tragic news that a member of the SEO community has died. Tatiana Perebeinis…
President Joe Biden has issued an executive order calling on agencies to investigate cryptocurrencies and digital assets, paving the way for a US-backed digital currency. Cryptocurrency has been a controversial topic for governments around the world. Some have tried banning…
Google began supporting these new controls last September and now Bing adds control for snippets. Bing announced Wednesday that it now supports new snippet controls with robots meta tags to help webmasters manage how their search results are displayed in Bing. These…
