One of the most important steps in launching a successful social media campaign is choosing the right platform to connect with your audience. For B2B firms, where the social interactions and buyer relationships are more complex than in many B2C…
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5 ways to use the Wayback Machine for SEO
Use the tool to recover lost information and glean insights into the direction of competitor strategies. Sometimes a simple tool can give you incredibly powerful insights. The Wayback Machine is one such tool. The Wayback Machine takes historical screenshots of web…
Forecasting paid search spend and revenue
Ever wish you had a crystal ball? Want to know exactly how much you’ll spend next year – and how much revenue and profit that spend will generate? What’s the key to growing sales, revenue, and profit in the upcoming…
4 takeaways from Walmart’s Q1 earnings for brands, e-commerce marketers
Walmart is shuttering Jet.com as it embraces an omnichannel strategy and looks to make e-commerce more profitable. Walmart U.S. reported total revenue of $134.6 billion, up 8.6% year-over-year for the first quarter in its fiscal year 2021. The financial report sheds light…
6 Local Marketing Lessons Learned At Comic-Con
What can local business marketers learn from San Diego’s largest convention? Columnist Greg Gifford explores. Excelsior, fellow local search fans! I was lucky enough to attend Comic-Con in San Diego a few weeks ago. About half of the massive convention…
Bing Ads’ Competition Tab offers new insights, recommendations
Now rolled out globally, advertisers can access deeper Auction Insights and machine learning-powered recommendations. Bing Ads Competition tab is now live globally in the web interface. Bing Ads has rolled out its new Competition tab in the web interface globally as of…
Google Analytics confirms another reporting delay today
After numerous issues with Google Analytics, Google has confirmed another issue with reporting. Google Analytics reporting is now delayed for a “majority of users,” Google confirmed just now. Google said this impacts event data for Google Analytics 4 (GA4) and…
Internet-Wide Retargeting POWERED By Social Psychographics
Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by directing precise audiences into tightly filtered retargeting lists to pull them deeper into the conversion funnel. In this edition…
List of Googlebot IP addresses released
Knowing which bot is really Google and which is not can help you decide which rogue bots to block from your site. Google has published the full list of IP addresses it uses for crawling and accessing your website under…
The onus of diversity should not fall to Black marketers
Keys to diversity and inclusion in our industry include mentorship and promotion of Black search marketers Jamar Ramos got into search marketing the way many of us did–on accident. Ramos admits he struggled through school at first, but understood the…