Time to break out your tin foil hat? Columnist Clay Cazier finds the elements of truth in the ideas SEO pros talk about in their most paranoid moments. Part of every professional SEO’s job is to read between the lines…
Author: admin
4 technical SEO issues auditing tools won’t show you
Here are four of the top technical SEO issues that your auditing tools won’t show you and how to find them. Throughout the history of SEO, people have debated the pros and cons of relying on technical SEO tools. Relying on…
Nearly two-thirds of online publishers saw lower CPMs in early May
Though they’re ticking back up, decreased CPMs are still a buying opportunity. Technology companies and agencies have been reporting that CPMs are down for the past two months, although they’re now creeping back up. The IAB is out with survey data that seeks…
Elon Musk Wants Employees to Come to the Office Full-Time or Quit
Elon Musk is throwing down the gauntlet, demanding Tesla and SpaceX employees come in to the office at least 40 hours a week or quit. The return to the office has been a challenging issue for many companies since the…
How advertising rates vary by category on Amazon
You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon. It was 10 years ago, Jeff Bezos famously quipped that “advertising is the…
Labels now available in Bing Ads Editor for Dynamic Search Ads
New feature allows advertisers to organize DSAs in a personalized way. Bing Ads has announced the ability to use Labels in Editor for Dynamic Search Ads, following the recent rollout of DSAs in October. Labels allow advertisers to organize information in a way…
2021 resolutions: 5 tips for your Google Ads campaigns
What if your 2021 resolution was to stop wasting your Google Ads budget and start improving the profitability of your campaigns? What if your 2021 resolution was to stop wasting your budget on Google Ads and start improving the profitability…
How Pinterest has developed computer-vision technology to power visual search for users and brands
Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad targeting. Pinterest wants to do for visual search what Google has done for text search. Since assembling a small team…
Is Google Search showing fewer sitelinks
Google use to show as many as six sitelinks in its search results – now it seems to show at most four. Maybe this was a layout change to vertical sitelinks? Google Search seems to be showing fewer sitelinks in…
Google shopping ads get a ‘swipeable’ makeover
Google shopping ads combine with organic product listings in a new visual implementation for apparel. Google today is announcing a big visual change to apparel searches – one which will create a unique blend of Google Ads advertisements and organic…