Expanded text ads recently went live in AdWords, so what’s the next step? Columnist Pauline Jakober explains how to strategically expand on your existing text ads when making the transition. The one thing that’s remained constant in AdWords over the…
Native advertising is fast becoming a powerful digital marketing strategy, as traditional display and banner ads become less and less effective. With internet users increasingly ignoring overt sales tactics, average click-through rates (CTRs) for display ads have fallen over time…
Plus, is pinning the solution to control RSAs? Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet…
A new approach combines the benefits of feed-based customization with the simplicity of IF functions. Customized Ads provide great potential for great ads. Yet when it comes to simple things, marketers often shy away from using feed-based customizations – the…
Advertisers are reportedly blocking ads from appearing on Black Lives Matter-related content. An ad for Septicease displays on a New York Times article about Black Lives Matter. No offense to Septicease, but the company would likely admit it is not…
The Partnership for Responsible Addressable Media includes ad industry trade groups, agencies, advertisers, publishers and ad tech firms. Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting…
Columnist Anna Shirley discusses some of the most useful reports in Bing Ads and how they can be used to further refine and optimize your ad campaigns. With the exciting news that Bing has reached 20 percent market share in…
Quality Score is a way that Google Ads quantifies ad relevancy and effectiveness. As advertisers, we don’t control it—but we can create strategies to improve it. Within Google Ads, every keyword is subject to Google’s Quality Score metric, which impacts…
Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface. People have always talked about brands and products. They’ve praised and complained about companies in the…
Learn how to get the best out of the relationships between words, topics and pages to maximize your SEO results. As search engines evolve to understand language in a more sophisticated way, relationships are becoming ever more important in SEO.…
