Have you been hit by a penalty, or perhaps suspect as much? If so, columnist Chris Marentis recommends these diagnostic tools for identifying, assessing, and fixing site issues. Google penalties can be a major setback, but regardless of why your…
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Email marketing webinar: Find the right platform
Maximize marketing spend and email deliverability with one service provider. Marketers are being asked to do more with available resources while still delivering against tough targets. Pivoting this from a no-win mission to a job-well-done scenario is a no-brainer. During…
Bing local search update highlights business holiday hours in local listings
Local listings display accurate holiday hours in real time. Prior to the Thanksgiving holiday, Bing announced it was helping business owners display the correct hours of operation via their local search listing on Bing. From the Bing Search Blog: “Bing local is…
Google Discovery ads can now use your 4:5 social image assets
Discovery campaigns can also be paired with lead form extensions. Google announced updates for Discovery ads Tuesday. There is now a 4:5 portrait aspect ratio layout that showcases Discovery ad images more prominently in feeds. Google is also rolling out updates to…
Nail B2B Authority Targeting: Psychographic Targeting Hot House
True professionals are never off duty, even on Facebook. For most marketers, media spend is precious and not to be wasted, especially when playing the high-stakes, long game of B2B sales. B2B marketers need to ensure their message hits the…
The complete guide to on-page optimization
This step-by-step guide will show you how to take your on-site optimization to the next level, create top-performing pages and achieve desired results. Ranking high on SERPs requires much effort. To succeed, make sure your page offers supreme value and…
How building an audience framework can improve your PPC campaigns
The benefits of audience segmentation are abundant. Let’s review the benefits of a strategic PPC audience framework. PPC advertising has always been about delivering the right message to the right person at the right time. Even today. But how do…
TapClicks buys AdStage to expand marketing intelligence, predictive campaign optimization capabilities
The companies share a vision of a unified marketing platform. AdStage founder will head up intelligence group. In its latest acquisition, San Jose, CA-based TapClicks has bought AdStage, a San Francisco-based cross-channel paid media analytics and optimization platform, the company announced…
Empathetic content marketing falls flat without authenticity [Video]
During COVID, marketers can still cut through the noise and reach audiences by rethinking what it means to be empathetic. “Generally, the trend has been to be supportive and empathetic to the customer, to really dig into, ‘Okay, how is…
Bing homepage gets 31 holiday-themed surprises for each day of December
In addition to offering holiday effects to customize the homepage, and winter-themed games, Bing will also highlight six nonprofit organizations. Bing has kicked off its holiday celebrations, adding 31 holiday-themed surprises to its homepage. Each day in December is marked with…