It’s a creators market out there and according to SproutSocial, it isn’t slowing down any time soon. Seventy-four percent of marketers plan to spend at least a quarter of their social media budgets on content creator partnerships over the next…
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Data-driven attribution: How to think about Google’s default attribution model
While not a silver bullet solution to attribution, a data-driven model provides better insights for advertisers. Learn more here. Attribution has been the holy grail for advertisers since the beginning of time, especially for media platforms that typically sit further…
Webinar: SEO metrics and KPIs every marketer should know
This panel of search experts will help you track your SEO performance to know what’s working Learn which key technical SEO and website health metrics you should be including in your marketing KPIs — and how to demonstrate the impact…
Microsoft is now putting ads in Outlook mobile
Frustration over the new ads is growing, but to advertisers, they represent new opportunities to get in front of brands in a less competitive space. Microsoft has started putting ads in Outlook on iOS and Android and the response from…
Email-driven content marketing for SMBs
Learn which digital content types are most effective when paired with email. You’ve probably heard plenty of talk about how email marketing is dying or even that it’s already dead. In fact, based on the insights gathered by SharpSpring and…
Copy & paste comes to Bing Ads UI
Easily add keywords and ads to new ad groups from the web interface. Bing Ads has rolled out a handy update, bringing the ability to copy and paste keywords and ads within the web interface. You’ll now be able to add keywords…
Google rolls out ticket booking links, ‘Things to do’ ads and an eco-certified badge for hotels
Google’s new travel and leisure products are meant to help businesses bounce back after over a year and a half of disruption. Google is introducing new organic and paid features for travel and leisure businesses, including ticket booking links and…
New searchable Instagram map gives visibility to local businesses
Instagram making it easier for users to discover restaurants, cafes, hotels and other local businesses. A searchable Intstagram map was introduced today by Meta CEO Mark Zuckerberg via an Instagram Story. This new map helps users discover popular local businesses…
Video: Search veteran Kevin Lee on why digital PR is key for SEO
Some call it barnacle SEO and it differs from online reputation management. Last week, I published the last vlog interview I conducted before the lockdown in New York. This week, I have part one of the first one I conducted after New…
How I earned a knowledge panel without a Wikipedia page
Learn the specific steps I took to earn my knowledge panel entry and get established in Google’s Knowledge Graph. Knowledge panels are one of the most coveted, yet mysterious elements in organic search. Brands desire to have their own robust…