A checklist for writing a checklist? Why not. Learn how to master this content type, including how to tie your article to a keyword for SEO. Checklists are one of the simplest (yet most valuable) content types to create. You…
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New Performance Max experiments have just rolled out
You can now test Performance Max updates in your account and monitor results before applying the changes. Google has just rolled out Performance Max experiments, and Twitter has taken notice. Why we care. If you’re an advertiser using Performance Max, you…
Microsoft Prepares to Cut 11,000 Jobs
Microsoft is on the verge of a major round of layoffs, with plans to cut 5% of its workforce, or 11,000 jobs. The tech industry has been beset with mass layoffs as a result of the economic downturn, topping some 125,000 in…
Google launches new HTTPS report in Google Search Console
This new report now shows why some pages are not being served as HTTPS. Google has added a new HTTPS report within Google Search Console that not only shows which pages are being served under HTTPS but also why the…
Why marketers need identity to build consumer trust in a cookieless world
Marketers must have the right walled garden and publisher relationships, linked to a strong identity foundation, in order to establish and sustain trusted consumer relationships. For years, cookies were the connective links that helped marketers understand and reach consumers, but…
This day in search marketing history: January 17
The Google Speed Update, plus: links important for ranking, cross-device conversions, SOPA, Google Alerts and more. Google Speed Update: New ranking algorithm designed for mobile search In 2018, Google announced the “Speed Update” – a new ranking algorithm designed for mobile…
Video: Ginny Marvin, our Editor-in-Chief, on the Periodic Tables of PPC
We also chatted about her career, PPC versus SEO, natural language in search and some controversial topics in Google Ads. Ginny Marvin is technically my boss, but it wasn’t weird at all sitting down with her and chatting about search marketing.…
Microsoft Now Offering Unlimited Vacation to Some Employees
Microsoft is giving salaried employees in the US a major perk, offering unlimited vacation under its new “Discretionary Time Off” policy. Companies are trying to find a new normal post-pandemic, and Microsoft’s change to its vacation policy is being pitched…
Shopify: We Are Arming The Rebels
“We are arming the rebels… the entrepreneurs, the small business owners, the independent brands, and the rebels are winning,” says Shopify President Harley Finkelstein. “It feels like the retail world that would have existed in 2030 was pulled back to 2020. We…
Bing Tags Hangs It Up & Shuts Down
Bing Tags, which launched two years ago as Bing Linked Pages and then renamed and did an expansion about a year ago, has hung up the project and shut down the feature. Bing closed down Bing Tags on June 14,…