As the trade and tech war between the US and China heats up, a new report says China is leading in 37 of 44 key technologies. The Australian Strategic Policy Institute (ASPI) conducted a study that was funded by the…
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[This week] Actionable search marketing training & live Q&A
Explore the hottest topics in search alongside industry legends all from the comfort of your own computer. Don’t miss your final chance to unlock live, tactical search marketing training with trusted industry experts: Reserve a seat at your choice of SMX Master Class now and join us…
4 new Google Performance Max features are coming soon
The new features can help advertisers optimize their budget across channels in real-time and adapt to fast-changing consumer trends. Google is adding four new Performance Max (PMax) features, but won’t say when they will be rolled out. Campaign-level brand exclusions –…
EU Commission Bans TikTok On Staff Phones
The EU Commission has followed the US Congress, banning TikTok on all government-owned devices. TikTok has increasingly been in the crosshairs of regulators on both sides of the Atlantic over privacy concerns and the company’s link to Beijing. The issues have…
Brands, especially restaurants, need FAQs and ‘coronapages’ fast
There are a number of common questions your customers are probably asking in search that aren’t being answered. Yesterday I received an email, among others, from Chipotle promoting free delivery during the corona crisis. This prompted the type of behavior…
Bing, Twitter Renew Deal To Include Tweets In Search Results
Bing has announced a renewal of its long-standing deal with Twitter to include tweets in Bing’s search results. The Bing-Twitter partnership began in 2009 and was renewed in 2011. Tweets are primarily available and searchable at Bing’s social search page,…
Google releases February 2023 product reviews update
This update brings new languages to the product reviews update including English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish. Google has released the February 2023 product reviews update, and it will take about two weeks to…
7 best social media monitoring tools for any business
Social media is an enormous pool of insights on your market and competitors. These social listening tools bring those insights right to the surface. People have always talked about brands and products. They’ve praised and complained about companies in the…
Ex-Googler: Ad revenue is hiding Google’s fundamental problems
Ex-Google CEO Larry Page once warned that incrementalism leads to irrelevance. Is that what we’re seeing now at Google? Google made $224 billion from ad revenue in 2022, which has helped hide four major cultural problems within the company, according…
The big concern for publishers is when AI becomes the journalist
Content creators may need to entertain and maybe Google should add a new E to E-E-A-T. With all the talk of Google Bard and Microsoft’s Bing AI with ChatGPT over the past several days, we all keep thinking more about how search and publishing…