5 steps to optimize your brand in search

Optimize your PPC campaigns to improve your paid search results and ensure you get full value from your entire marketing program. In paid search, your most effective and cost-effective strategy should be to leverage your own valuable brand equity. Your…

Amazon Is Shutting DPReview.com

Amazon is shutting down popular camera review site DPReview.com, ending a 25-year run. DPReview.com established itself as the destination for in-depth reviews of cameras and various photography equipment. Amazon ultimately acquired the company in 2007, roughly nine years after its launch. “Dpreview.com…

Microsoft Bing Chat launches quality improvements

These updates include a higher response rate and less hallucinations. Microsoft released version 96 of the Bing AI chat feature earlier this morning. This new update brings quality improvements such as a higher response rate to chats and also fewer “hallucinations,” Mikhail…

Meta pauses bonus payouts to Reels creators

The move could present a valuable opportunity for advertisers to build brand awareness through short-form video content and sponsored partnerships with creators. Meta has announced that it will temporarily halt bonus payouts for creators on its video-sharing platform, Reels. The…