Oracle may be the undisputed king of the database market, but cloud-first rivals are threatening that dominance with cheaper, more flexible options. Oracle has long been the dominant player in the database market. Even as the cloud has grown in importance,…
This list provides methods to identify link opportunities based on the type of content typical for SaaS brands. The significant value of B2B content marketing is paving the way to the new wave of content-first link building. A targeted Google search will…
Dealing with a challenging PPC client? Columnist Jeff Baum explores some tips for reducing client frustration and fostering trust so that you can focus on what really matters: driving results. At some point in your PPC career, it’s nearly guaranteed…
The Food and Drug Administration has revoked Janssen Biotech’s (J&J) COVID-19 vaccine in the US market. J&J was one of the three companies making a COVID vaccine for the US, with Pfizer and Moderna being the other two. J&J’s vaccine,…
Find out how brands deliver campaigns that drive true customer loyalty. Much has been written about the challenges marketers are up against in 2023. From economic volatility and growing technological complexity to changes in data privacy policies and exponential improvements in AI…
Bing is testing displaying favicons in the search results, next to the title of the search snippet. A reader, Joshua Hedlund, emailed us a screen shot of this test. Bing has confirmed this is not a browser extension modifying the…
Google has resources and training available to help Partners meet the new requirements. Any Google Partners who meet the new February 2022 Partner requirements early will be able to get the new badge later in June. After the initial Program…
IT management is increasingly vital to the success of any business in today’s digital era. With the rise of cloud computing, big data, and cybersecurity threats, companies must have an effective IT management strategy to keep pace with the rapidly…
We trained ChatGPT on our content and turned our website into a chatbot so you can explore, experiment and learn more about search marketing. About the chatbot. Our bot has been trained on the Search Engine Land content, allowing you to…
More Google Ads improvements include top search categories for RSAs, campaign prefils, new tools for Ads Creative Studio and new insights. A handful of tactical search features were announced in conjunction with the other AI-driven announcements from Google Marketing Live 2023.…
