With this new structured data, Gogole launched a new rich results report and testing tool support for the markup. Google has added new markup and structured data support for new vehicle listings, designed to help car dealerships get more exposure…
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How Medical Practices & Practitioners Should Set Up Google My Business
It’s common for multiple medical practitioners to work at a single location, so columnist Will Scott advises how to set up Google My Business so each practitioner is his or her own “brand.” Businesses filled with multiple front-facing professionals and…
Is There Hope For Your Prospective PPC Client Or Campaign? Giving PPC Tactics Essential Support
Many businesses look to paid search to kick-start their online marketing, but columnist Mona Elesseily notes that you need to have the right elements in place before you can launch a PPC initiative. There are significant obstacles that could impede…
Local SEO For WordPress Websites
Thinking about using WordPress for your local business website? If so, check out columnist Marcus Miller’s handy guide on how to do local SEO with this popular CMS. If you run a small or local business, there is a good…
Adobe Releases Next-Gen Firefly Models With Improved Realism
Adobe announced the release of its next generation Firefly AI models, delivering photorealistic image creation. Adobe says users have already generated more than 3 billion images with its Firefly image generator. The new version, Firefly Image 2, is designed to…
Young Consumers Read More Reviews & Are More Likely To Write Reviews
Columnist Myles Anderson shares key findings from a recent BrightLocal survey on the effects of age on consumption of online reviews. In BrightLocal’s recent Local Consumer Review Survey, we uncovered some important updated findings about consumer attitudes toward online reviews for…
Bing Ads rebrands as Microsoft Advertising
The new name reflects a broader focus on ad inventory, data and targeting capabilities. First there was Microsoft adCenter. Then there was Bing Ads. Now there is Microsoft Advertising. Why we should care. The rebrand emphasizes a focus on personalization and…
Is Google’s Search Market Share Actually Dropping?
Last year, I conducted a comprehensive survey to discover the search engine preferences of internet users and learn who truly dominates the search market. All of the current search engine market share reporting entities (comScore, Hitwise, SimilarWeb and others) utilize technology-based tracking,…
Moving Your Office Without Losing Rankings: The Local Business Owner’s Guide
Is your business moving to a new location? If so, check out columnist Joy Hawkins’ guide to ensuring a smooth transition in Google. In the Local SEO world, we cringe every time a business owner tells us they want to…
Infographic: The ultimate guide to SEO-friendly URLs
Having an SEO-friendly URL structure can help search engines and users alike navigate your website more easily, potentially giving you an edge over the competition. To explain the basics, contributors John Lincoln and Brian Dean have put together this helpful…